Skai Awarded with Technology Partner of the Year at Inaugural Global Bing Partner Awards

We are excited and honored to announce that Microsoft awarded Skai with Technology Partner of the Year (North America and Europe) at its inaugural Global Bing Partner Awards ceremony. The awards honor individuals and organizations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC.

Skai was recognized for its commitment to the Bing partnership in areas of innovation, business growth and building a truly global relationship across all levels of the business.

“We’ve always viewed Bing as a strategic partner. This award is both humbling and a validation of the investments and collaboration our combined teams have put into this relationship to help our clients grow,” said Paul Vallez, VP Corporate Strategy & Partnership at Skai.

As an Elite Partner in the Bing Partner Program, Skai is part of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.  This enables Skai to enhance the expertise and service provided to clients through exclusive access to training, marketing and technology development.

Skai has successfully been offering choice and increased levels of ROI to its search advertising clients thanks to its partnership with Bing. Skai’s technology innovation helped to fuel a double digit year over year increase in Bing spend on Skai.

• Campaign Mirroring dramatically increases team efficiency and scale, enabling advertisers to effortlessly sync campaigns from Google and Yahoo over to Bing.
• Shopping Campaigns for Bing enable advertisers to scale, optimize, and holistically manage their PLA campaigns across publishers, increasing engagement and customer acquisition, especially on mobile devices.

Our ongoing partnership with Bing will clearly enable our clients to drive significant growth for their business with innovative technology and collaboration with Skai’s client success teams.

Skai looks forward to expanding its search advertising offering with Bing Ads as it continues to grow globally, with nearly one third desktop search market share in the US, over 20% in the UK and over 10% in 5 additional markets.

Clients such as Vertbaudet in EMEA and Royal Bank of Canada in North America have experienced significant performance and operational improvements for campaigns managed by Skai on Bing and we look forward to continuing to grow and extend this kind of opportunity to all our clients.

“We are thrilled to recognize Skai with Technology Partner of the Year as part of the inaugural Bing Partner Awards,” said Steve Sirich, General Manager of Bing Ads. “The Bing Partner Awards enables Microsoft to showcase high-performing and inspiring work from our global Bing Partner Program, and the results realized by our partners and their customers. Congratulations on this deserving achievement.”

For more details about Skai’s Technology Partner of the Year Award and to see the complete list of winners, visit: https://advertise.bingads.microsoft.com/en-us/blog.

For more details about the Bing Partner Program, please visit here.