Omnichannel marketing for apparel brands

You’re focused on staying ahead of the latest trends and meeting customer demand. Our solutions help you connect with your customers using apparel data and insights, omnichannel marketing execution, and accurate measurement. See how Skai can elevate your digital marketing.
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Powering growth for the world’s biggest apparel brands

The black H&M logo features the letters H & M in a bold, handwritten style on a white background, making it instantly recognizable in both advertising technology and apparel analytics contexts.
The REI logo features the letters REI in bold, black text, with a pine tree to the left of the R and mountain peaks forming a silhouette above—an iconic design often referenced by advertising agency creatives.
The word TALBOTS is written in large, bold, black serif capital letters on a white background, evoking the clarity often seen in advertising technology for apparel analytics.
The image displays the word maurices in all lowercase letters, written in a modern, sans-serif font in a light teal color on a white background, reflecting the fresh style often highlighted by apparel analytics.
Carhartt logo featuring the word carhartt in black lowercase letters followed by a stylized yellow C resembling a wave or crescent shape—a design often recognized in advertising agency branding and apparel analytics.
Levis logo featuring the brand name in white, bold, uppercase letters with an apostrophe, set against a red batwing-shaped background—iconic in advertising agency software and advertising technology, with a registered trademark symbol in the top right corner.
Black text logo of kate spade in lowercase letters, with NEW YORK in uppercase below it, all on a white background—perfect for showcasing apparel analytics or highlighting your advertising agency expertise.
The image shows the word PACSUN in bold, black, uppercase letters with a modern, sans-serif font on a white background, reflecting a brand often recognized in apparel analytics and retail marketing.
The image shows the word JANE in black text. To the left, a circular design of pink dots forms a ring. The white background gives it a clean, modern look, reflecting the innovative spirit of advertising agency software.

Reach your customers on the channels that matter most

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The image shows the amazon ads logo in dark blue text, with the characteristic Amazon curved arrow forming a smile under the letters a and z, representing one of the leading commerce advertising platforms and retail media solutions.
The Macys logo in black lowercase letters, with a large black star to the left and a smaller star above the letter s.
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The image shows the Google logo in black text on a white background, representing the brand's strong presence in search engine marketing and paid search solutions.

ACTIVATE and VALIDATE
with best-in-class omnichannel marketing execution

Woman shopping looking through a rack of t-shirts.

Leverage competitive intelligence to grow your addressable market

  • Monitor paid and organic share of voice within a unified dashboard
  • Grow share of voice with rules-based automatic bid optimization
  • Conquest with ads synced to your competitors’ TV ads
  • Harness internal and external analytics to gain a competitive advantage
  • Get in front of your competitors’ customers by targeting 1,000+ third-party audience segments
Four mannequins with athletic wear on display

Drive new trials and bottom-line sales

  • Manage all ad campaigns, across retailers, within a unified platform
  • Bridge the gap between cross-retailer, omnichannel attribution models with custom metrics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate analytics
Two men stand at a glass display case in a watch store. One, possibly a salesperson, helps the other try on a wristwatch while discussing apparel analytics. Several watches are displayed on the counter beside them. Both are smiling.

Get more from digital shopper marketing

  • Engage shoppers throughout the consumer journey across 30+ retailers all in one platform
  • Scale winning strategies with A/B tests
  • Leverage algorithmic bid and budget optimizations to automatically drive toward KPIs
  • Manage similar, lookalike, WCA, and customer list audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Woman opening up a shipping box and looking at the piece of clothing she purchased online.

Leverage omnichannel retail intelligence

  • Understand the true impact of search, social, and retail channels
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage data from Amazon Brand Analytics, including COGS, inventory health, ratings, and the number of other sellers, to inform which products to promote across channels
  • Activate ads based on weather, TV, and health signals to drive sales of contextually relevant products

PREDICT and REACH
with apparel market intelligence that drives opportunity

Data and insights
Several light-colored shirts and tops, including white, pink, orange, and striped patterns, hang neatly on wooden hangers from a clothing rack—an image perfect for showcasing in an advertising agency campaign.

Turn apparel analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more to leverage the most comprehensive and relevant dataset.
Product ideation
A close-up view of shoes displayed on a shelf in a store, with several pairs in different colors and styles blurred in the background, highlighting how apparel analytics can enhance product placement and customer engagement.

Identify new areas to pursue
Evolving consumer tastes, new trends, and increased competitive pressures are driving the need for more creativity and innovation from today’s apparel brands.
Product development
A person unboxes a folded rust-colored sweater with a blank tag, placed on tissue paper, next to an open laptop displaying apparel analytics on a wooden table.

Uncover insights for innovation
Using patented NLP and AI technologies, Skai leads the pack in providing the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
Acquisition opportunities
Three gold jewelry pieces—a chain-link bracelet, a knot bangle, and a chain-link ring—are displayed on a white rectangular block against a light blue background, perfect for showcasing in apparel analytics visuals or advertising technology campaigns.

Determine M&A and partnering opportunities
We continuously refresh our data to quickly detect the brands most associated with emerging trends, so you can predict their growth over time and identify potential partners or M&A targets.

Hear from our clients in the apparel industry

“After long and detailed market research and studies comparing all the features each platform had to offer, we considered Skai’s solution the most complete on the market.”

André Martins, Head of Performance Marketing

“Due to the ease of access and utility of Skai’s Experiments tool, I have spent less time on gathering data and more time analyzing it, which allows me to make impactful decisions, quicker.”

Briana Rittersporn, Account Manager

“Overall, using Google Smart Bidding and Skai’s Budget Navigator led to many positive trends. The team saw an increase in CVR and AOV, in conjunction with an increase in traffic, which helped drive higher overall revenue and conversion volume from these campaigns. And, savings on average CPC helped boost efficiency and stay within the shopping budget.”

Shana Wolfert, Senior Specialist for Shopping & Feed

Client success stories

Skai Experiments Allow Quick, Data-Driven Decisions in Unpredictable Times

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Tinuiti Drives Revenue and Efficiency for Leading Retail Client using Budget Navigator + Smart Bidding

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Power your apparel marketing campaigns with Skai

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