Omnichannel marketing for apparel brands

You’re focused on staying ahead of the latest trends and meeting customer demand. Our solutions help you connect with your customers using apparel data and insights, omnichannel marketing execution, and accurate measurement. See how Skai can elevate your digital marketing.

Powering growth for the world’s biggest apparel brands

Reach your customers on the channels that matter most

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with best-in-class omnichannel marketing execution

Woman shopping looking through a rack of t-shirts.

Leverage competitive intelligence to grow your addressable market

  • Monitor paid and organic share of voice within a unified dashboard
  • Grow share of voice with rules-based automatic bid optimization
  • Conquest with ads synced to your competitors’ TV ads
  • Harness internal and external analytics to gain a competitive advantage
  • Get in front of your competitors’ customers by targeting 1,000+ third-party audience segments
Four mannequins with athletic wear on display

Drive new trials and bottom-line sales

  • Manage all ad campaigns, across retailers, within a unified platform
  • Bridge the gap between cross-retailer, omnichannel attribution models with custom metrics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate analytics

Get more from digital shopper marketing

  • Engage shoppers throughout the consumer journey across 30+ retailers all in one platform
  • Scale winning strategies with A/B tests
  • Leverage algorithmic bid and budget optimizations to automatically drive toward KPIs
  • Manage similar, lookalike, WCA, and customer list audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Woman opening up a shipping box and looking at the piece of clothing she purchased online.

Leverage omnichannel retail intelligence

  • Understand the true impact of search, social, and retail channels
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage data from Amazon Brand Analytics, including COGS, inventory health, ratings, and the number of other sellers, to inform which products to promote across channels
  • Activate ads based on weather, TV, and health signals to drive sales of contextually relevant products

with apparel market intelligence that drives opportunity

Data and insights

Turn apparel analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more to leverage the most comprehensive and relevant dataset.
Product ideation

Identify new areas to pursue
Evolving consumer tastes, new trends, and increased competitive pressures are driving the need for more creativity and innovation from today’s apparel brands.
Product development

Uncover insights for innovation
Using patented NLP and AI technologies, Skai leads the pack in providing the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
Acquisition opportunities

Determine M&A and partnering opportunities
We continuously refresh our data to quickly detect the brands most associated with emerging trends, so you can predict their growth over time and identify potential partners or M&A targets.

Hear from our clients in the apparel industry

“After long and detailed market research and studies comparing all the features each platform had to offer, we considered Skai’s solution the most complete on the market.”

André Martins, Head of Performance Marketing

“Due to the ease of access and utility of Skai’s Experiments tool, I have spent less time on gathering data and more time analyzing it, which allows me to make impactful decisions, quicker.”

Briana Rittersporn, Account Manager

“Overall, using Google Smart Bidding and Skai’s Budget Navigator led to many positive trends. The team saw an increase in CVR and AOV, in conjunction with an increase in traffic, which helped drive higher overall revenue and conversion volume from these campaigns. And, savings on average CPC helped boost efficiency and stay within the shopping budget.”

Shana Wolfert, Senior Specialist for Shopping & Feed

Power your apparel marketing campaigns with Skai

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