Marketers Now Able To Achieve Both Brand Awareness and Direct Response Goals With Highly-Interactive, Mobile Video Snap Ads
San Francisco (January 31, 2017) – Skai (www.Kenshoo.com), the global leader in agile marketing, and Snap, a camera company, announced today a partnership that will unite both brand awareness and performance goals within a single campaign. Skai’s client base, spanning over 2,000 of the world’s leading brands, now have the ability to incorporate Snap Ads as part of their marketing programs.
This move further elevates Skai’s leadership position as the only marketing technology that provides direct access to Google, Facebook, Instagram, Bing, Pinterest, Yahoo, and now Snapchat. With the support of Skai’s expert Strategic Services team, marketers will be able to quickly test and implement Snap Ads as part of their cross-publisher marketing programs.
“Snapchat reaches 41% of 18 to 34 year olds in the United States on a daily basis. It has a great audience, an engaging ad format, and an app that is replacing the phone’s native camera for many users. This was an obvious move for us to make given our unique position as the only marketing technology that provides direct access to the world’s leading publishers, ” Will Martin-Gill, Chief Strategy and Development Officer.
Snap Ads are a highly-engaging mobile native ad format that allow marketers to connect with Snapchatters through creative visual storytelling. Snap Ads are an up to 10-second vertical, full screen video ad that appears in the context of other Snaps. Snapchatters can choose to swipe up to further engage with a brand through a long-form video, mobile website, article, or app install. This permission-based style of advertising offers marketers the opportunity to combine both brand awareness and performance goals like never before.
Millennials, as consumers, are spending over $600 billion a year*. They are also spending less time watching TV compared to viewing videos and sharing personal experiences on their mobile devices. Skai’s ability to scale Snap Ads will help marketers engage and deepen their influence with this valuable audience.
*Who are the Millennial shoppers? And what do they really want?
To learn more about Snap Ads through Skai please
About Skai
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Skai provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, Yandex and Baidu. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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