Tom Affinito
VP Corporate Development @ Skai
Marketers Now Able To Achieve Both Brand Awareness and Direct Response Goals With Highly-Interactive, Mobile Video Snap Ads
Today Skai together with Snap, a camera company, announced a partnership that will unite both brand awareness and performance goals within a single campaign. Skai’s client base, spanning over 2,000 of the world’s leading brands, now have the ability to incorporate Snap Ads as part of their marketing programs.
This move further elevates Skai’s leadership position as the only marketing technology that provides direct access to Google, Facebook, Instagram, Bing, Pinterest, Yahoo, and now Snapchat. With the support of Skai’s expert Strategic Services team, marketers will be able to quickly test and implement Snap Ads as part of their cross-publisher marketing programs.
“Snapchat reaches 41% of 18 to 34 year olds in the United States on a daily basis. They have a great audience, an engaging ad format, and an app that is replacing the phone’s native camera for many users. This was an obvious move for us to make given our unique position as the only marketing technology that provides direct access to the world’s leading publishers, ” Will Martin-Gill, Chief Strategy and Development Officer.
Snap Ads are a highly-engaging mobile native ad format that allow marketers to connect with Snapchatters through creative visual storytelling. Snap Ads are an up to 10-second vertical, full-screen video ad that appears in the context of other Snaps. Snapchatters can choose to swipe up to further engage with a brand through a long-form video, mobile website, article, or app install. This permission-based style of advertising offers marketers the opportunity to combine both brand awareness and performance goals like never before.
Millennials, as consumers, are purchasing over $600 billion a year according to Accenture. They are also spending less time watching TV compared to viewing videos and sharing personal experiences on their mobile devices. Skai’s ability to scale Snap Ads will help marketers engage and deepen their influence with this valuable audience.
