by Azadeh Williams, CMO

“The alliance leverages the Drawbridge Connected Consumer GraphTM, which includes over 1.2 billion consumers connected across more than 3.6 billion devices. When activated through the Skai Infinity Suite, marketers can make decisions and optimise campaigns based on a full understanding of customer lifetime value and path to conversion across desktop and mobile.”

Read the full artcile on CMO.com.au