by Amy Dusto, Internet Retailer

“Sonus, which operates more than 120 hearing care clinics in the United States and Canada, has tripled the number of new customers visiting its locations and cut the costs to acquire them by 67% since launching unique web sites for each franchise, says Elizabeth Rossini, director of marketing…

The local sites went live last September on a marketing software platform from vendor Sim Partners, with additional features from Skai Local, a local search marketing platform from Skai Ltd., Rossini says.”

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