Sandi Main
Director of Product Marketing, Search
So many things to think about when your goal is to reach the RIGHT people, at the RIGHT time with the RIGHT message!
Just the thought of everything you have to do to “check all the boxes” can be daunting. But it doesn’t have to be difficult to gather the data, understand what it means, apply the learnings to messages across campaigns, and then monitor and track the performance.
At Skai, we’re here to make it easy and effortless for marketers to manage their audience strategies by making the management of audiences scalable and actionable. With our platform, you can get the sweet satisfaction of a completed to-do list in no time by:
- Spending less time manually assigning audiences to their various campaigns
- Easily analyzing and taking action
- Adopting and using bid modifiers to automatically optimize and drive performance
Here are five tips to help you work smarter instead of harder:
1. TIP: Know who your potential customer is and what they look like
Gather all sorts of data including demographic, location, income, behaviors, and purchasing patterns. The more layers of data you gather, the more specific you can get in developing your message.
2. TIP: Use your data to find new customers
Get a good understanding of who your audiences are and then find look-alikes so you can expand to new audiences.
3. TIP: Use CRM data to target searchers who are already customers
Loyalty is priceless and so is the value of this data. It tells you a lot about your current customers. Remember, your regulars are your rock, so use this information wisely!
4. TIP: Utilize paid search targeting that extends beyond the keyword
Combine search with targeting based on past shopping or buying behavior, audience matching tactics, and demographics.
5. TIP: Utilize search targeting to retarget customers on other platforms
Convert that sale by delivering your message to potential customers on social platforms such as Facebook or Instagram.
At Skai, we support marketers’ need to reach new users and re-engage existing users at scale. Our technology allows you to automatically optimize, bid more aggressively to reach high-converting customers, and quickly boost performance at scale.
To learn more about audience targeting, download our Audiences Playbook for more tips & information on how to reach people based on their specific interests.
