Performance Marketing Blog

Estée Lauder’s vision for GenAI

At ShopAble 2025, The Estée Lauder Companies demonstrated how they are transforming beauty marketing with GenAI.

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Prime Day and Beyond

Forecast the 12-month value with Amazon and Skai from new-to-brand shoppers and plan smarter.

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Q&A With Profitero+

Caroline Ballard of Profitero+ explains how retail marketers are navigating this volatile landscape and preparing for a high-stakes summer.

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5 Common Prime Day Challenges and How to Avoid Them with Amazon Marketing Stream

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How Marketers Are Putting GenAI to Work With Skai’s Celeste at ShopAble 2025

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Why Amazon Marketing Cloud Is Indispensable for Prime Day 2025

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Hit the Omnichannel Bullseye with Target Circle Week: Tips for Retail Media, Search, and Social

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Walmart Deals: How to Make It a Summer to Remember With Walmart Connect

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How Advertising Agencies Are Winning For Their Clients With Paid Search

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ShopAble 2025: Why Social Commerce Is Now Core to Retail Media

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ShopAble 2025: Should Retail Media Live with Media or Commerce Teams?

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Prime Day and Beyond: Forecasting Long-Term Success With Amazon and Skai

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Walmart Connect Onsite Display: A Keystone of Your Full-Funnel Retail Media Program

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Social Commerce for Retail Marketers: Focus on TikTok

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How Education Brands Are Winning with Paid Search & Social Advertising

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