San Francisco (December 13, 2011) – Zeta Interactive (www.ZetaInteractive.com), a leading full-service digital marketing agency, and Skai (www.Kenshoo.com), a global leader in digital marketing software, today announced that Zeta Interactive now leverages Skai Enterprise to manage paid search marketing campaigns for its clients.
“Clients appreciate our understanding that no channel stands alone, and we manage more channels than ever for some of the world’s top brands,” said Minna Rhee, CEO at Zeta Interactive. “Skai not only offers us the most sophisticated technology platform available for managing search marketing campaigns; it also enables us to integrate advanced analytics and attribution modeling across a host of other channels, including display, mobile, affiliate, call tracking and more.”
With many enabling features now available to Zeta Interactive through Skai Enterprise, the agency has already achieved marked and immediate improvements in workflow efficiency and performance gains for its clients. For instance, Zeta Interactive achieved a ten percent lift in performance for the market-leading manufacturer SONY through the use of Skai’s automated bidding tools and associated increased efficiencies.
“I’ve been very impressed with how quickly Zeta Interactive was able to ramp up on the Skai Universal Platform,” said Yoav Izhar-Prato, Skai CEO. “The people at Zeta Interactive clearly have digital in their DNA and know how to leverage technology to take a holistic approach to campaign strategy and optimization. We look forward to seeing further results as Skai Enterprise accelerates client performance and agency growth.”
Skai Enterprise offers search marketers advanced automation and reporting, powerful algorithms and optimization tools, and dedicated global support. It runs on the Skai Universal Platform, which serves as a foundation upon which all Skai products are built and delivers cross-channel insights, attribution, reporting and global scale.
“Skai’s model-based bidding, real-time campaigns, and advanced analytics and reporting top the long list of reasons we chose Skai Enterprise,” added Rhee.
About Zeta Interactive
Zeta Interactive is a digital marketing agency focused on providing its clients with a unique combination of strategic services and best-of-breed technology platforms including Branding and Creative, Web Development, Media Planning, Email Marketing, SEM, SEO, Social, Mobile and Digital Publishing. The company’s specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The agency has been ranked amongst the Top 20 Agencies in the inaugural DM News Agency Standings report and was named a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.
Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, New Jersey, and India. The company serves more than 200 clients currently, including such world-class companies as Century 21, HP, and Sony. For more information please visit: www.zetainteractive.com.
About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $15 billion in annual customer sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Skai powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Skai customers include Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.