High-growth sales executive joins Skai to drive worldwide adoption of agile marketing
San Francisco (July 12, 2016) – Kenshoo (https://skai.io), the global leader in agile marketing, today announced the appointment of Vince Cortese as Chief Revenue Officer (CRO) to lead the company’s global sales organization in delivering cross-publisher advertising to the world’s leading brands and agencies.
Cortese brings more than 20 years of enterprise-class and start-up software sales experience including leadership positions at Adobe, IBM and Brandcast. Vince’s understanding of the marketing landscape and knowledge of what is required to successfully build a world-class brand will be valuable to Skai’s current and future clients.
“Over the the last 20 years, I’ve witnessed how technology plays a role in the rapidly changing digital landscape and the impact it’s had on marketers,” said Cortese. “Through this journey, I’ve actively helped brands grow their business by redefining their digital strategy with technology best practices. Skai has been paving the way with agile marketing and I’m eager to bring my experience to this great company and help marketing leaders gain a competitive edge with their marketing programs.”
In his role as CRO, Cortese will manage Skai’s regional managing directors and be part of the executive management team to pursue near-term opportunities and shape forward-looking strategic priorities. Cortese will also advocate best practices for both performance and brand advertising across geographic regions and industry verticals to enhance Skai’s position as the leader in agile marketing.
“Vince brings a unique perspective and skill set to Skai and embodies our corporate values of innovation, passion and humility,” comments Yoav Izhar-Prato, Skai CEO. “He will have an immediate impact on our business and, more importantly, help our clients to grow their business and position them as leaders in their industry.”
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Skai is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity and Walgreens. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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