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San Francisco (June 25, 2013) – Skai Social (, a global social marketing platform, today announced it has integrated with Twitter’s Ads application program interface (API) and earned the designation of Twitter Ads API partner. This furthers Skai Social’s commitment to providing brands and agencies with best-in-class solutions for social media marketing and expands on the performance tracking of Twitter paid and owned media previously available through Skai Social.

“We’re very excited to leverage Skai Social to manage our Twitter ad campaigns,” said George Popstefanov, president at PMG. “Skai Social has proven to deliver an innovative suite of solutions to help us optimize our social media programs and adding Twitter to the mix will give us even more ways to extend our reach and drive results.”

Skai Social recently published a commissioned study conducted by Forrester Consulting, “The Key to Successful Social Advertising,” that evaluated how marketers use social advertising to determine the most effective tactics. The study found that while organic posting is the most popular social media tactic, paid advertising is the most successful. Social advertisers who paid to promote their branded content were most satisfied with the awareness they created; while those who bought standard social ad units were happiest with their ability to drive purchases.

“Integrating the Twitter Ads API into the Skai Social platform supports our holistic approach to digital marketing which includes the ability to track the performance of not just paid media, but owned media assets as well.” said Will Martin-Gill, senior vice president of product at Skai. “Skai is laser-focused on helping marketers reach their audience at key apertures to drive interaction and capture intent. Search and social, and Twitter in particular, provide incredible opportunities for marketers to achieve brand building and performance marketing goals and Skai maintains an aggressive agenda to deliver best-in-class solutions across these channels.”

Skai Social will integrate the Twitter Ads API directly into its social advertising platform, enabling clients to deploy Twitter Ads campaigns with the same deep level of tracking and analytics they’re accustomed to from other managed social media channels. Through Skai Social’s partnerships with Shoutlet and Spredfast, advertisers can identify and understand the relationship between their paid and owned assets on Twitter, a critical component to any social strategy. Additionally, having developed advanced search targeting and bidding algorithms, Skai is uniquely positioned to help clients take advantage of Twitter’s search-like features.

“With a user-base more than 200 million strong and growing, marketers can trust that their desired audience is among those engaging through Twitter,” said Martin-Gill. “Skai Social provides the layer of sophisticated ad management tools to help brands and agencies effectively identify, narrow and target the right audiences at the right time with the most compelling offer. By activating the advanced techniques Skai has implemented across other global search and social networks, Skai Social clients will be able to fully tap the opportunity presented by Twitter’s native advertising placements.”

For more information on running Twitter Ads campaigns through Skai Social please visit or contact your Skai Social account manager.

About Skai Social
The mission of Skai Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Skai Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Skai Social is built on the Skai Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing Developer with native access to the Facebook Exchange and Twitter Ads API integration, Skai Social delivers over 1 billion targeted ads each day. Please visit or for more information.

About Skai
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Search, Skai Social, Skai Local and Skai SmartPath to direct more than $25 billion in annual client sales revenue. The Skai platform delivers Infinite OptimizationTM through closed-loop targeting, universal integration, and dynamic attribution. Skai’s adaptive technology, proven algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit for more information.

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