Today you may have noticed something different in the top left corner of our website. Indeed, that’s a fancy new Skai logo.
If you were following our blog last week, you got a glimpse into the process from Margo Kahnrose, our Director of Brand Management.
Hopefully you agree our new logo captures the essence of Skai and the attributes we want to convey as Margo described in Part 3 of her series.
To give you one more behind-the-scenes look at our process, I thought it’d be fun to share some of the outtakes from our process. If you’ve watched any of our videos, you know we love bloopers.
In Part 4, you saw some of the rough sketches and works-in-progress as Margo and her team (shout out to Savannah and Liz!) went from pen to paper to pixels. Here are some of the concepts that ended up on the cutting room floor….
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In Part 1, Margo talked about how logo design is like getting dressed in the morning. Looking back, I feel good about our choice and am proud to wear this outfit every day!
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