Retail Media Thursdays

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Join us over a pint as we bring together partners, clients, and industry experts to share insights on the most relevant topics in retail media.

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Two smiling men stand in front of a brick building with flowers and two glasses of beer. The Unicorn Orange logo is in the top left corner.
Unicorn Orange’s Ed Sweet
Episode 78
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  • Three people stand smiling in front of a traditional pub entrance with a Welcome sign. Two pints of beer are in the foreground. WPP and Unilever logos are in the top left corner.
    Unilever’s & WPP’s Charlotte Murphy & Deni Petrova
    Episode 78
  • Two people smiling in front of a restaurant bar, with two large glasses of beer in the foreground and The State of Retail Media Report logo in the top left corner.
    WPP’s Lauren Lavin
    Episode 77
  • Two people smiling in a restaurant setting, with two large glasses of beer in the foreground. The State of Retail Media Report logo is in the top left corner.
    Retail Media Works’ Colin Lewis
    Episode 76
  • Five people are standing together indoors, smiling at the camera. Three large glasses of beer are visible in the foreground. The background shows a cozy restaurant or bar with warm lighting and decorative mirrors.
    Retail Media Thursdays Special: Part 3 Mars, Asahi, Valeo Foods
    Episode 75
  • Five people posing and smiling in front of The Ivy restaurant; two large pints of beer are visible in the foreground. The group appears happy and casually dressed.
    Retail Media Thursdays Special: Part 2 Mars, Asahi, Valeo Foods
    Episode 74
  • Five people stand closely together indoors, smiling at the camera. Two glasses of beer and a glass of wine are in the foreground. The background features green plants and large windows with natural light.
    Retail Media Thursdays Special: Part 1 Mars, Asahi, Valeo Foods
    Episode 73
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Unilever’s Charlotte Murphy & WPP Media’s Deni Petrova

Charlotte Murphy of Unilever and Deni Petrova of WPP Media discuss commerce media, incrementality, AI, and agency-brand partnerships.

Chapters:

(00:00) Introductions

(01:27) Defining Retail Media

(02:27) How Agencies & Brands Partner

(05:21) Retail Media at WPP & Unilever

(09:12) The Shift to Commerce Media

(11:27) Challenging Clients

(13:12) Challenging Agencies

(15:51) Brand vs. Agency Expectations

(19:06) Quickfire Questions

Unilever’s Charlotte Murphy & WPP Media’s Deni Petrova
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Unilever’s Charlotte Murphy & WPP Media’s Deni Petrova
Unilever’s Charlotte Murphy & WPP Media’s Deni Petrova
Charlotte Murphy of Unilever and Deni Petrova of WPP Media discuss commerce media, incrementality, AI, and agency-brand partnerships. […]
May 7, 2026
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WPP’s Lauren Lavin
WPP’s Lauren Lavin
For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could […]
April 2, 2026
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Retail Media Works’ Colin Lewis
Retail Media Works’ Colin Lewis
Colin Lewis discusses video in retail media, incrementality, omnichannel strategy, and how Agentic AI may reshape commerce. Chapters: […]
February 19, 2026
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Retail Media Thursdays Special Edition: Retail Media Roundtable Part 3
Retail Media Thursdays Special Edition: Retail Media Roundtable Part 3
Industry leaders wrap up our Retail Media Thursday Round Table special edition with insights on AI, optimization, and […]
February 5, 2026
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Retail Media Thursdays Special Edition: Retail Media Roundtable Part 2
Retail Media Thursdays Special Edition: Retail Media Roundtable Part 2
For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could […]
January 29, 2026
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Retail Media Thursdays Special Edition: Retail Media Roundtable
Retail Media Thursdays Special Edition: Retail Media Roundtable
For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could […]
January 22, 2026
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Tesco Media and Insight Platform’s Stephen Edwards
Tesco Media and Insight Platform’s Stephen Edwards
Stephen Edwards of Tesco Media discusses unifying retail media, leveraging Clubcard data, and how GenAI is reshaping creative […]
January 8, 2026
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Digital Shelf Institute’s Lauren Livak
Digital Shelf Institute’s Lauren Livak
Lauren Livak of the Digital Shelf Institute discusses organizational shifts, AI efficiency, and predictions shaping the future of […]
December 11, 2025
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Amazon’s Unboxed 2025
Amazon’s Unboxed 2025
Stephen Reagan, Hillary Kupferberg, Molly Hopp, Christina Hall & Chase Arnold unpack unBoxed 2025 insights, AI innovation, and […]
December 4, 2025
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Profitero+’s Mike Black
Profitero+’s Mike Black
Mike Black of Profitero+ discusses retail media spend, the 44% problem, optimizing content, and the future of AI […]
November 20, 2025
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Macy’s Michael Krans
Macy’s Michael Krans
Michael Krans from Macy’s talks Amazon RAS, AI, and turning customer data into smarter, connected shopping experiences. Chapters: […]
November 6, 2025
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Advantage Marketing Partner’s Megan Jordan
Advantage Marketing Partner’s Megan Jordan
For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could […]
October 30, 2025
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ISBA’s Dan Larden
ISBA’s Dan Larden
ISBA’s Dan Larden breaks down the UK Retail Media report: key takeaways, big surprises, and what it means […]
July 17, 2025
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Amazon Ads’ Jeffrey Cohen
Amazon Ads’ Jeffrey Cohen
Amazon Ads’ Jeffrey Cohen talks GenAI vs. creativity, sports in media, and the evolving path to purchase. Chapters: […]
June 26, 2025
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Unilever’s Sarah Cloy
Unilever’s Sarah Cloy
Unilever’s Sarah Cloy talks D2C, TikTok Shop, Amazon performance, and keeping pace in a fast-moving retail media world. […]
June 12, 2025
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Koddi’s Paul Dahill
Koddi’s Paul Dahill
Koddi’s Paul Dahill breaks down commerce media beyond retail, challenges the hype, and takes on a spicy quickfire […]
June 5, 2025
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ShopAble 2025 Mashup
ShopAble 2025 Mashup
Learnings from ShopAble 2025 —Acosta Group, SYNERGISTIC, Hatchery, Front Row, and more talk on what’s coming next in […]
May 29, 2025
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Deep Indian Kitchen’s Anthony Ferragano
Deep Indian Kitchen’s Anthony Ferragano
Anthony Ferragano from Deep Indian Kitchen breaks down shopper vs. growth, brand vs. performance, and the KPIs that […]
May 22, 2025
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Coca-Cola Europacific Partners’ Ana Afán
Coca-Cola Europacific Partners’ Ana Afán
Ana Afán from CCEP talks strategy, unanswered questions, and the exciting evolution of retail media in this week’s […]
May 8, 2025
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ShopTalk Spring Mashup Ep.2
ShopTalk Spring Mashup Ep.2
Retail media’s hot takes from ShopTalk Spring—Channel Bakers, Dentsu,& Monks talk more on what’s coming next in Retail […]
May 1, 2025
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Walmart Connect’s Sonya Hober
Walmart Connect’s Sonya Hober
In this series, we aim to bridge the gap in retail media knowledge by bringing together our partners, […]
April 24, 2025
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ShopTalk Spring Mashup Ep.1
ShopTalk Spring Mashup Ep.1
From floor buzz to future bets—hear what leaders from 6 top companies had to say at ShopTalk Spring. […]
April 10, 2025
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Mars Wrigley’s Josh Clarkson
Mars Wrigley’s Josh Clarkson
Josh Clarkson from Mars Wrigley shares insights on today's retail media trends. […]
April 3, 2025
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The State of Retail Media
The State of Retail Media
For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could […]
February 6, 2025
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Pentaleap’s Ana Laura Zain
Pentaleap’s Ana Laura Zain
Ana Laura Zain from Pentaleap talks about launching the Women in Retail Media Collective, key challenges, and the […]
January 16, 2025
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Criteo’s Jill Orr
Criteo’s Jill Orr
Criteo’s Jill Orr shares 2025 predictions, insights on demand-side innovation, retail media growth, and the future of in-store […]
January 2, 2025
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SMG’s Justin Sparks
SMG’s Justin Sparks
SMG’s Justin Sparks dives into retail media trends, consolidation, and the buyer’s journey. Plus, fun insights into SMG’s […]
December 19, 2024
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Incremental’s Alex Juday
Incremental’s Alex Juday
Incremental’s Alex Juday discusses solutions to optimize ad spend and measure ROI, blending data-driven insights with scenario planning. […]
December 19, 2024
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IAB’s Jeffery Bustos
IAB’s Jeffery Bustos
Jeffery Bustos from IAB shares insights on retail media trends, testing strategies, halo impact, and multi-touch attribution models. […]
December 12, 2024
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Walmart Connect’s Shefali Singla
Walmart Connect’s Shefali Singla
Walmart Connect’s Shefali Singla discusses ad optimization, cross-channel strategies, and the next wave of advertising tech innovation. […]
November 21, 2024
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