Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

How product-led digital advertising is evolving
“At Skai we see brands aiming higher up the funnel on Amazon, using product-focused ads more for brand awareness and competitive positioning. This is still done in the context of a performance advertising program, but with the understanding that more and more consumers spend their online shopping time on Amazon. Econsultancy