With this expansion, Skai strengthens its global commerce media platform by unlocking more retail media supply than any other provider
SAN FRANCISCO, CA – September 23, 2025 – Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company that aims to democratize Silicon Valley’s monetization secrets to retailers and marketplaces, today announced a new partnership with Skai, the leading omnichannel advertising platform for commerce media. Skai is now the first API partner to access Topsort’s extensive portfolio of leading retail media networks, enabling advertisers to reach previously hard-to-access markets through a single global platform.
Topsort’s infrastructure supports retailers, marketplaces, and delivery apps in over 40 countries worldwide. Its self-serve interface, Toppie, uses AI-powered optimization to automatically reallocate budgets toward the highest-performing placements across retailers in a region.
Skai’s platform – powered by Celeste, its GenAI marketing agent built for commerce media – combines advanced digital marketing capabilities with commerce insights and operations, enabling teams to streamline workflows, uncover new growth opportunities, and respond to changes in real time. By bringing Topsort’s retail media networks into the same platform used to manage global commerce advertising, Skai eliminates silos and drives smarter performance.
“This partnership creates an opportunity for brands to engage with entirely new audiences in the fastest-growing commerce markets worldwide,” said Matt Vignieri, Chief Growth Officer at Skai. “With Topsort’s reach now available through Skai, advertisers can discover fresh growth opportunities with the scale, efficiency, and visibility they expect from our platform.”
“Skai shares our mission of making powerful retail media accessible, efficient, and privacy-safe,” said Regina Ye, CEO and co-founder of Topsort. “We’re excited to partner with them to open new markets worldwide and support a new wave of advertisers ready to grow.”
Skai clients can now manage Topsort campaigns alongside their broader commerce media investments, leveraging capabilities such as bulk campaign creation, automated auditing and alerts, cross-channel reporting, and rules-based optimizations—all within a single interface. The result is a seamless, privacy-safe way for brands from around the world to tap into high-performing inventory and audiences at scale.
About Topsort
Topsort is an AI-based retail media infrastructure company with a mission to democratize walled garden ad technology into infrastructure products for retailers and marketplaces worldwide.
Today, Topsort works with international retailers and marketplaces such as Poshmark, Doordash, JustEatTakeaway, Cencosud, and LG, and has a team based in 13 countries and customers in 40+ countries worldwide. Book a demo with Topsort today.
About Skai
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints.
Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency. Visit skai.io for more information.