Belk, a leading retailer and sophisticated digital marketer, recognized that Pinterest could be a valuable way to reach and engage with consumers.
Would Pinterest Promoted Pins drive incremental sales for their business? Could there be a positive performance impact on their social and search channels as well?
They partnered with Skai and iCrossing to find out. Check out how Skai empowered Belk to leverage Pinterest Advertising to increase online ROAS 2.9x and in store ROAS 31.4x