Digital marketing executive joins Skai to centralize operations in the Asia Pacific region
Hong Kong (February 9, 2012) – Skai (www.skai.io), a global leader in digital marketing software, today announced the appointment of Philip G Chiu as Skai’s Asia Pacific (APAC) Managing Director as the company continues its rapid global expansion and meets increasing demand in the region for advanced digital marketing software.
“Skai represents the cutting edge of innovation in digital, and it’s an honor to lead Skai APAC, where I believe there is ample opportunity for growth,” said Chiu. “I’ve seen digital marketing in Asia evolve over the years, particularly in Japan and I’m excited to help define its future.”
In his role as managing director of Skai APAC, Chiu will oversee Skai sales and account management Asia Pacific region, with a focus on key markets in Japan, Australia, China, and Korea. Chiu’s team is responsible for helping agencies and brands achieve their marketing and business objectives with Skai’s robust platform to deliver scalable results and operational efficiencies. Major accountabilities for Chiu include recruiting top talent, unifying customer service procedures, sharing best practices and embedding customer feedback into the product roadmap.
“Philip’s experience in the field, his knowledge of the digital marketing space in Asia and his management expertise make him a solid leader for Skai in APAC,” commented Yoav Izhar-Prato, Skai CEO. “In Japan and throughout the APAC region, digital marketers want increasingly sophisticated tools and the Skai platform is already being embraced in the region, so Philip’s skills and relationships will help us continue to ride the wave of opportunity.”
Chiu joins Skai from Beyond Media Global (BMG), a trusted and preferred partner of Skai. Under Chiu’s leadership, BMG has quickly become a well-known and preferred service provider of cross-channel campaigns for leading agencies and advertisers in Australia, China, Japan, Brazil, India and across Asia. An industry expert and frequent speaker at conferences all over Asia, Chiu previously served as the Senior Vice President, Global Business Development & Corporate Partnerships for SearchForce and Regional Manager, Asia Pacific at Yahoo. Chiu has a BS in Mathematics & Computer Science from the Johns Hopkins University.
Many top advertisers and agencies in the APAC region already use Skai’s digital marketing software, including CTRIP, ZUJI, Webjet, WEGO, CyberAgent and Septeni. With active campaigns in more than 100 countries, the Skai Universal Platform has been proven to deliver 50 percent time savings in campaign management and improvements as high as 885 percent in profit.
About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $15 billion in annual customer sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Skai powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Skai customers include Accor, Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
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