San Francisco (June 26, 2012) – Skai (www.Kenshoo.com), a global leader in digital marketing software, today announced that Ovative/Group (www.Ovative.com), a boutique digital business consulting firm, now utilizes Skai Enterprise to manage advanced paid search marketing campaigns with its Ovative/Services business unit.
“We sought a robust technology platform to support our clients’ sophisticated multichannel search campaigns,” said Steve Baxter, executive director, Ovative/Services. “Our clients turn to us to help align and improve online spending based on offline and e-commerce sales. Skai gives us the sophisticated tools, flexibility and automation necessary to create new efficiencies and optimize advertising spend across channels.”
Using Skai Enterprise, Ovative has established a dual system that determines how online spend affects online and offline results. The system creates a feedback loop to give credit to search ads driving sales via online or offline to ensure more accurate cross-channel optimization and better results. Now, when search ads drive an in-store or an online sale, the ads responsible for the sale get credit and are optimized accordingly.
“The world’s most advanced technology gets even better when experts wield it,” said Will Martin-Gill, general manager, Skai Enterprise. “It’s impressive how quickly Ovative has been able to leverage the Skai platform to develop advanced campaign strategies and accelerate performance for their clients.”
Skai Enterprise offers search marketers advanced automation and reporting, powerful algorithms and optimization tools, and dedicated global support. It runs on the Skai Universal Platform, which serves as a foundation upon which all Skai products are built to deliver scalable cross-channel insights and bottom-line results.
About Ovative/Group
Ovative/Group is a three-year-old consulting firm run by recent executives from leading companies such as Target, Best Buy and Digital River. The company’s consulting practices focus on omni-channel retail, marketing infrastructure, e-commerce, and other emerging areas. The company also works closely with the venture capital industry to identify and deploy innovation in these areas by enterprises. Ovative/Services is the marketing services arm of O/G for putting into practice leading technologies and partners in media planning, execution and data management.
About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
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