Omnichannel Media Planning

Plan Smarter Media Across Every Channel

Disparate systems, disconnected reports, and siloed teams make omnichannel media planning slow and ineffective. With Skai, you get one command center that brings it all together, giving you the visibility, precision, and foresight to plan smarter and drive growth everywhere you invest.

Connected to the publishers you rely on

Complete visibility across your omnichannel media

See all your investments in one place to stay aligned and spot risks early.

Unified view of spend and performance across channels
Drill down by region, campaign, brand, or product line
Eliminate fragmented reports and conflicting data

Centralized media plans for smarter oversight

Bring strategy and execution together with plans that keep budgets, goals, and pacing aligned.

Track planned vs. actual spend
Align plans with executive KPIs
Save time with autofill from past performance

Confident forecasting for every media planning decision

Anticipate the impact of budget changes before you act with forecasts that guide smarter planning.

Simulate budget scenarios across channels
Forecast revenue, conversions, and ROI
Reallocate spend to capture opportunities or reduce risk

CELESTE AI

GenAI for Smarter Omnichannel Media Planning

Celeste AI gives you confidence in every planning decision, turning performance signals into actionable recommendations for budget allocation, forecasting, and growth.

Learn More

Proof that omnichannel planning pays off

“The ability to drive switching and deeper engagement is something that the market is demanding, and the ad tech world needs to answer. Skai has set a high bar.”

Gemma Spence

Global Vice President

“Utilizing centralized data, we significantly accelerate the process of extracting actionable insights…This approach facilitates informed decision-making and enhances operational efficiency.”

Enrico Babucci

CEO

“The ability to manage multiple retailers in one platform brings unmatched value to our retail media program, and we look forward to onboarding more retailers soon.”

Read the Case Study

Rob Byrne

Digital Analytics, Search & eCommerce Manager

Explore our latest news & resources

Navigating the Walled Gardens of Commerce Media

To achieve omnichannel success, brands must connect and integrate channels like retail media, search, and social into a single platform.

Learn how

Uncovering the Power of Omnichannel Retail Media

Learn the key components, benefits, challenges, and best practices for implementating an omnichannel approach.

Read the Blog

A Playbook for Full-Funnel Retail Media

Don’t just compete—lead the charge with the strategies outlined in this essential guide.

Get the Playbook

FAQs

An omnichannel marketing platform is a comprehensive solution designed to streamline and unify paid advertising efforts across various digital channels. It enables businesses to manage and optimize their campaigns in search, social media, retail media, and other advertising channels from a single platform. This approach ensures a consistent and cohesive customer experience, regardless of the touchpoint. By integrating data and insights from multiple sources, an omnichannel platform allows for more targeted and efficient advertising, ultimately driving better results and maximizing return on investment (ROI).

Skai’s omnichannel marketing platform is designed to empower businesses with the tools and insights needed to excel in the ever-evolving digital advertising landscape. Unlike traditional platforms, Skai offers a unified solution for managing paid advertising across search, social, retail media, and more. It provides seamless integration, allowing for efficient campaign management and optimization from a single interface. Skai’s platform leverages real-time data analytics, enabling businesses to make informed decisions and maximize their advertising ROI.

Comprehensive Campaign Management
Skai’s platform allows businesses to oversee all their paid advertising campaigns from a centralized location. This capability ensures consistent messaging and strategy execution across multiple channels, making it easier to manage budgets, bids, and performance metrics.
Advanced Data-Driven Insights
With Skai, advertisers gain access to powerful analytics tools that provide deep insights into campaign performance. The platform integrates data from various sources, offering a holistic view of the customer journey and enabling precise targeting and optimization.
Scalable Automation and Optimization
Skai offers robust automation features, including algorithmic bidding, automated reporting, and custom optimization algorithms. These tools help advertisers save time and resources while ensuring that campaigns are continually optimized for the best possible outcomes, driving higher conversion rates and revenue growth.

Omnichannel marketing often provides a superior approach to paid advertising compared to multichannel strategies. While multichannel involves using multiple, separate platforms without necessarily integrating them, omnichannel focuses on creating a seamless and interconnected experience across all advertising channels. This integration allows for more cohesive messaging, better targeting, and a more unified brand presence. By utilizing an omnichannel strategy, businesses can optimize their ad spend, enhance customer engagement, and improve overall campaign performance. The choice between the two depends on the specific goals and needs of the business, but omnichannel is generally more effective in delivering a holistic and efficient advertising strategy.

Ready to plan smarter?

Unify your planning, budgets, and forecasts in one command center and see how Skai can help you drive stronger growth across retail media, search, social, display, and CTV.

Request a Demo