New offering literally helps marketers traverse path to purchase
San Francisco (April 1, 2014) – Skai™ (www.Kenshoo.com), the global leader in predictive media optimization technology, today released K-shoes, a new sneaker line designed to help marketers find their footing.
K-shoes leverage Skai’s™ deep audience insights to create premium footwear that best reflects the intent of each user. Harnessing various search and social signals to create a unique footprint, K-shoes are assembled on the fly to create the optimal combination of style, color, and price to drive conversions.
“It’s like RealTime Campaigns in reverse,” explained Will Martin-Gill, SVP Product at Skai™. “As opposed to creating ads dynamically based on granular variables in a product inventory feed, we are creating product inventory based on very granular ad metrics.”
K-shoes are delivered through an integration with Alive Shoes, the latest Skai™ Universal Platform channel partner. Available now for purchase in all major countries, K-shoes are hand-crafted in Italy with the key attributes Skai™ clients have come to expect – premium quality, reliable delivery, and precision fit.
“I asked our R&D team to walk a mile in our clients’ shoes and this is what they came back with,” said Skai™ CEO, Yoav Izhar-Prato. “At Skai™, we’re all about outfitting marketers with the equipment needed to win and K-shoes is another step in that direction.”
Visit Kenshoo.com/K-shoes-blog for more information and go to AliveShoes.com/K-shoes to make a purchase.
Skai™ is a global software company that enjoys making April Fools jokes while engineering cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Skai™ Search, Skai™ Social, Skai™ Local and Skai™ SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Skai™ is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai™ powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai™ clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai™ has 22 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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