New offering literally helps marketers traverse path to purchase
San Francisco (April 1, 2014) – Skai (www.Kenshoo.com), the global leader in predictive media optimization technology, today released K-shoes, a new sneaker line designed to help marketers find their footing.
K-shoes leverage Skai’s deep audience insights to create premium footwear that best reflects the intent of each user. Harnessing various search and social signals to create a unique footprint, K-shoes are assembled on the fly to create the optimal combination of style, color, and price to drive conversions.
“It’s like RealTime Campaigns in reverse,” explained Will Martin-Gill, SVP Product at Skai. “As opposed to creating ads dynamically based on granular variables in a product inventory feed, we are creating product inventory based on very granular ad metrics.”
K-shoes are delivered through an integration with Alive Shoes, the latest Skai Universal Platform channel partner. Available now for purchase in all major countries, K-shoes are hand-crafted in Italy with the key attributes Skai clients have come to expect – premium quality, reliable delivery, and precision fit.
“I asked our R&D team to walk a mile in our clients’ shoes and this is what they came back with,” said Skai CEO, Yoav Izhar-Prato. “At Skai, we’re all about outfitting marketers with the equipment needed to win and K-shoes is another step in that direction.”
Visit Kenshoo.com/K-shoes-blog for more information and go to AliveShoes.com/K-shoes to make a purchase.
Skai is a global software company that enjoys making April Fools jokes while engineering cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Skai Search, Skai Social, Skai Local and Skai SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 22 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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