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Drive online grocery category growth on Instacart

The world of marketplace advertising is rapidly changing and online shopping is evolving, providing ecommerce marketers with new opportunities. Skai’s advanced optimization, analytics, and automation solutions drive growth on Instacart. Realize your brand’s growth potential to stand out, capture demand, and drive sales on Instacart’s high-traffic properties, while giving you insight into the customer mindset. Capture active shoppers with one platform for launching and scaling grocery advertising success across Instacart.
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The enterprise platform for reaching Instacart customers

A simple illustration of a hand giving a thumbs-up gesture, symbolizing success with Walmart digital advertising. The hand is dark blue, with a light blue sleeve and a white cuff, on a light gray background.
Best-in-Class Optimization
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Actionable Insights
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Enterprise-Grade Automation
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Retail Intelligence
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Cross Publisher Excellence

Skai’s™ retail media platform offers advanced
capabilities to help you win on Instacart

Analysis Grid
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Analyze Instacart campaigns, ad groups, keywords, and ad performance data together, in one place
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Dimensions & Categories
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Power advanced analysis by applying custom labels to Instacart campaigns, ad groups, ads, and keywords
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Custom Reports
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Configure and run custom reports with access to hundreds of attributes, performance metrics, conversion metrics, and dimensions
Rules-Based Automated Alerts
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Monitor performance with ease and configure precise alerting criteria and frequency
Report Scheduling
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Automatically run and send reports on a predefined schedule
Automated Dashboards
A woman works at a computer with colorful virtual graphs and data charts projected in front of her, using Instacart Advertising software for data analysis. She is focused and seated in a modern office environment.
Generate impactful dashboards and data visualizations for you, your team, and other stakeholders
Reporting Integrations
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Power dashboards with data from Skai™ sent via email, FTP, Amazon S3, and Google Cloud Storage
True North Custom Metrics
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Normalize key metrics and bridge the gap between differing Instacart, Walmart, and Amazon attribution and auction models

Skai drives market share and sales growth.

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Best-in-Class Optimization

Drive performance and impact with Skai’s™ advanced optimization intelligence. Algorithmically optimize bids and budgets to make the most of your marketing investments.

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Insights-to-Action

Skai’s™ comprehensive analytics put your data to work, allowing you to derive actionable insights with full context and make informed strategy and campaign decisions.

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Enterprise-Grade Automation

Campaigns take off when you maximize productivity by automating repetitive tasks. With Skai’s™ renowned capabilities for AI-driven automation, machine learning, and efficiencies at scale, your team can streamline time-consuming workflows and accomplish far more.

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Cross-Publisher Excellence

Drive success across retailers and channels from a single platform with streamlined workflows. Consolidate all commerce data, then standardize KPIs and dashboards with enterprise-grade analytics. Harness best-in-class automation and optimization capabilities to maximize advertising impact.

The retail media platform for the world’s largest brands and agencies

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Loreal beauty go-to-market solutions
Publicis Media logo featuring a stylized golden sun with a face above the bold black text PUBLICIS MEDIA on a white background, highlighting expertise in Instacart Advertising and digital solutions.
Bacardi logo featuring a black bat with outstretched wings inside a red circle, above the bold black text BACARDÍ—perfect for showcasing on the Instacart Advertising platform.
Johnsonville logo with a drawing of a house and trees above the brand name. Text reads Family Owned Since 1945 in an arch over the image, highlighting Johnsonville and its tradition—now reaching customers through Instacart Advertising.
Logo for Chicken of the Sea, featuring a mermaid with blonde hair and a green tail sitting next to the brand name in large red and blue text, with the slogan The Best Seafood above—perfect for Instacart Advertising campaigns.
The image displays the Horizon Media logo, featuring the words “horizon media” in white and blue lowercase letters, partially overlaid on a large blue gradient sphere—representing innovation in marketing like Instacart Advertising.
Green and white Starbucks logo featuring a twin-tailed mermaid, or siren, with flowing hair, a crown with a star, and a circular border—ideal for Instacart Advertising to attract coffee lovers online.
Conagra Brands logo featuring a green leaf, a red field, and blue water wave icons above the company name CONAGRA in bold black text, with BRANDS in green below—often seen on Instacart Advertising for increased online visibility.
The image shows the Chobani logo with the word Chobani in bold, dark green, serif font on a white background, ideal for showcasing brands using Instacart Advertising to boost visibility.
Starcom logo featuring a geometric, overlapping star design in shades of orange and yellow to the left of the bold, black word Starcom on a light background—ideal for marketing agency solutions.
Mondelēz International logo in purple text with red dots under the M and z, and International written below in smaller purple font, often seen on campaigns using Instacart Advertising to boost brand visibility.

Flexible service models to fit your needs

Self-Service (SaaS)
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Self-Service (SaaS)

Our full-service, product capabilities, SaaS solution includes comprehensive onboarding support, a dedicated client success team to help you get the most out of Skai, and 24/7 support and on-demand help resources.
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Transitional Services
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Transitional Services

Skai can help to fill short-term and long-term headcount gaps with end-to-end, full-service campaign management for as long as you need it. Our seasoned performance marketing experts are at your service.
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Certified Agency Partners
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Certified Agency Partners

If you are not ready to take your program in-house, Skai partners with trusted, fully-vetted, Skai-certified agency partners who provide comprehensive, full-service support.
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“Skai brings together all of the retailers that matter most to us, in one place, helping our teams organize, analyze, and optimize how we engage shoppers across Amazon, Walmart, Target, Instacart, and so many others.”

Krishna Patel, Ecommerce Operation Analyst, Chomps

“FUEL Partnerships is excited to partner with Skai to manage Instacart Ad Spends for our CPG clients. Skai’s™ platform and extensive knowledge of the e-comm space is key to generating greater awareness and transactions for brands in today’s competitive digital landscape and reach consumers when they are ready to purchase!”

Erik D. Rosenstrauch, President & CEO, FUEL Partnerships

“We are so impressed and appreciative of the Skai team’s hard work. I have personally learned a lot and it’s helped me to build the case for securing more resources to support this. I have everything I need to now start implementing the framework and can’t wait to keep you posted on the results!”

Summer Zhao, Senior Digital Marketing Manager, Zinus

Insights & Thought Leadership

5 Must-Knows for Your Instacart Advertising Strategy

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Monthly Paid Media Spend Snapshot – October 2024

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Monthly Paid Media Spend Snapshot – September 2024

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Exceed your goals on Instacart

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