First GridSM report for search advertising platforms from G2 Crowd names Skai a leader
San Francisco (January 27, 2015) – Kenshoo, the global leader in predictive marketing solutions, today announced it has earned the best overall customer satisfaction rankings in the first GridSM report for search advertising platforms, published by business software review platform G2 Crowd.
“Every new feature and enhancement from Skai seems to make our campaigns easier to manage and more effective than before, whether making it easier to leverage what we’ve learned in one channel to perform better in others or taking automation beyond mundane task execution to enable critical analytic thinking on a massive scale,” said Jeff Campbell, managing director central region for Resolution Media. “It’s no surprise to me that Skai leads the pack in customer satisfaction, because the team often anticipates and addresses our needs proactively.”
The G2 Crowd GridSM for Search Advertising, which is created from its industry-leading software review engine, factors in customer satisfaction reports by users and vendor market presence determined from social and public data to rank products. The Winter 2015 report is comprised of data from more than 450 reviews written by business professionals and names Skai a Leader. To qualify as a Leader on the GridSM, a product must receive a high customer satisfaction score and have substantial market presence.
“With high customer satisfaction marks across a variety of areas, reviewers who posted to our platform reflect a user base that’s not only happy with Skai’s search advertising product offering, but also the ease of working with the company,” said Tim Handorf, president of G2 Crowd.
The advanced marketers who use Skai spend more on paid search than others. According to the Winter 2015 GridSM report, 36% of Skai clients spend $10 million or more on paid search with 69% of clients spending at least $2.5 million. Skai also provided the highest rated iOS mobile app among all search advertising platforms included in the report.
“Skai invests heavily in research and development to anticipate marketer needs, capitalize on new industry developments, and keep our clients ahead of the competition,” said Ted Krantz, chief revenue officer of Skai. “The elite marketers who use Skai rely on the industry’s most advanced enterprise technology solutions for multi-channel marketing. Among the accolades Skai has earned over the years, customer satisfaction reigns supreme as we focus on driving client excellence throughout the organization.”
This honor adds to a long list of industry accolades earned by Skai, thanks to the company’s innovations and industry-leading enterprise solutions. Skai has been named the sole leader in The Forrester Wave™: Social Advertising Platforms, Q4 2013, the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012, a repeat winner in the Facebook Innovation Competition for the online sales category for Intent-Driven Audiences and Demand-Driven Campaigns, the winner for Best Use of Social Media in the US Search Awards, the winner for Best PPC Management Software in the European Search Awards, and the #1 Search Engine Marketing and Social Media Marketing Supplier to the Internet Retailer Top 1000.
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business software review platform leverages its more than 23,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.
Skai is the global leader in predictive marketing. Brands, agencies and developers use Skai’s product suite to direct more than $200 billion in annualized client sales revenue through the platform across search, social, display, mobile, and video advertising. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit skai.io for more information.
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