G2 Crowd GridSM report for cross-channel advertising platforms names Skai a leader
San Francisco (November 18, 2015) – Kenshoo (www.Kenshoo.com), the global leader in agile marketing, today announced it has earned the best overall customer satisfaction rankings in G2 Crowd’s (https://www.g2.com/) Winter 2016 Cross-Channel Advertising Software GridSM. The GridSM leverages customer satisfaction data reported by authenticated users. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.
“Skai has continuously demonstrated a commitment to creating the most advanced, yet user-friendly digital marketing solutions,” said David Levy, founder and CEO of Fast Forward Digital. “When you combine this ease of use, Skai’s super fast and thorough customer service and unique offerings like Skai Intent Driven Audiences – which leverages consumer search intent signals to build social ad campaigns – it’s easy to see how Skai has clearly distanced itself from other cross-channel competitors.”
The Winter 2016 Cross-Channel Advertising Software GridSMreport is based on more than 700 reviews written by business professionals; of the roughly 40 products listed in G2 Crowd’s cross-channel advertising category, the ranked products each received 10 or more reviews to qualify for inclusion on the GridSM; to qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence.
“Skai is given consistently high marks by the reviewers who post to our platform; their ranking as a Leader on the 2016 Cross-Channel Advertising Software GridSM, and the highest mark for customer satisfaction are a reflection of marketers’ true feelings about their products,” said Tim Handorf, CEO of G2 Crowd.
Reviewers praised Skai for “powerful bidding algorithm that is backed by strong data science” and automated bidding capabilities, and routinely rated Skai well above average satisfaction scores, including:
- 86% for workflow capability, the highest in the category (avg. 78%)
- 90% for ad and conversion tracking (avg. 85%)
- 86% for attribution capabilities, the highest in the category (avg. 81%)
“Honors like this validate the emphasis that Skai places on customer satisfaction and product offerings; our primary focus as a company is providing the most advanced tools that digital marketers need to quickly and easily capitalize on opportunities,” said Shirley Grill-Rachman, COO of Skai. “Customer satisfaction remains a key factor in the research and development of new features and capabilities moving forward.”
This honor from G2 Crowd adds to a long list of industry accolades for the Skai Infinity Suite, the company’s innovations and industry-leading agile marketing solutions, including being named the top search engine marketing and social media marketing solution for the Internet Retailer Top 1000, the Most Innovative Social Media Marketing Platform at the Hubbies, and winner in the Third-Party Marketing Innovation category at the Performance Marketing Awards in 2015.
Please visit www.Kenshoo.com to learn more about Skai’s track record of innovation and industry-leading solutions.
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business software review platform, leverages its 46,000-plus user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Skai provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Skai brand and product names are trademarks of Skai Ltd. Other company and brand names may be trademarks of their respective owners.