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Skai opens French office and invests in major appointment of digital marketing leader

Paris (23 November 2011) Skai (, a global leader in digital marketing software today announced the opening of a new office in France and the appointment of a key figurehead as it plans for European localisation and expansion in 2012.

At the forefront of Skai’s 2012 initiative to increase its presence in key European markets is new French lead, Pascal Gayat. Pascal comes with a strong online advertising background; and brings more than 16 years of experience in the media technology industry to Skai. Recently at New Decade Digital, Pascal participated in the launch of SmartAdsNetwork, a new search advertising network with France Telecom Orange as a main partner, and brought on over 210 advertisers in less than 10 months.

Previously, Pascal was CEO of Quamediagroup SAS, a leader in SEM, SEO, social media, display advertising, email and affiliate marketing. At Quamediagroup, Pascal grew the company by 3,000% over 4 years and was ranked as the fastest growing digital media company in France in the 2009 Deloitte Technology Fast 50. Pascal has also held senior roles with 24/7 RealMedia, Fast Search & Transfer, Overture Europe, and Yahoo!.

“Skai is a proven leader in digital marketing technology and it’s a privilege to spearhead the company’s continued expansion into France,” commented Pascal. “I look forward to working with French advertisers and agencies to adopt the Skai platform and accelerate their online marketing.”

Regarding Skai’s latest European push, Chris Ward, Skai Managing Director, Europe, said: “France is a key market for Skai and we will invest in the people and training needed to help our French customers generate excellent results from search marketing, social media, and online advertising.” Ward added, “Pascal is the perfect candidate to lead our efforts in France based on his strong track record in the sector”

Skai’s digital marketing software is ideal for French advertisers and agencies as it supports multiple currencies and languages features. With 100+ countries with active campaigns, the Skai Universal Platform has been proven to deliver 50% time savings in campaign management and improvements as high as 885% in profit.

In 2011, Skai announced new customers in France including The Accor Group and Publicis Webformance. French subsidiaries of large digital media groups are already using the software as well. The new Skai presence in Paris will accelerate growth in the country. Skai’s European headquarters are in London, UK and the company recently opened an office in Hamburg, Germany.

About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $15 billion in annual customer sales revenue. The Skai Universal Platform delivers automation, business intelligence, integration and scale to make better marketing investments. Skai powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Skai customers include Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

Visit PRNewswire to read the press release in French: