Digital expert and industry insider joins agile marketing company to drive business development in the German-speaking countries
Munich (23 March, 2016) – Kenshoo (www..de), global leader in agile marketing, today announces new Managing Director DACH, Thilo Heller. Based in the Munich office, he will drive strategic and operational development in Germany, Austria, and Switzerland for Skai, which are key parts of the company’s European growth strategy.
“The volume of trade, number of consumers, and Germany’s geographic location at the center of a 28-member European Union make it a cornerstone around which Skai aims to build their European expansion strategies. This is a perfect opportunity for Skai to help German marketeers become more efficient, agile, and successful in leveraging digital channels to help grow their businesses through market leading technology,” says Rob Coyne, Managing Director EMEA at Skai.
By appointing Heller, Skai wins an experienced marketing and sales expert with an outstanding knowledge in internationalization and scaling various digital business models. For more than 10 years, the Munich native has become renowned in the digital industry with extensive knowledge in the areas of lead generation, brand building and brand visibility, and the management of several partner networks. Prior to joining Skai, Heller steered all marketing activities for performance marketing platform, intelliAd, as CMO and created an extended brand visibility in the market over the course of two years. For six years he also worked for Searchmetrics, a leading pioneer and provider of search and content optimization. In his role as VP Sales, he was in charge of developing and expanding the partner networks and establishing the sales department. Over time, Heller has built an extensive network of contacts with agencies and brands, which will also be of great value in his new role.
“We are delighted to announce that Thilo Heller is joining Skai to lead our DACH team. This impressive new appointment with others to be announced shortly will start a new chapter as we seek to expand our EMEA operation and invest in the DACH marketplace. Thilo’s experience and expertise in this space will help secure a leadership position for Skai in this exciting marketplace, which is anchored by our core strengths in paid search & social media. Quite simply, we believe we are well positioned to become the marketplace’s most trusted and reputable partner in performance marketing technology,” adds Coyne.
Heller is also looking forward to his new role at Skai: “As a global leader in agile marketing, Skai offers the world’s best bidding management ever. Because of the correlation with social media and its strength in leveraging these channels in coordination, Skai is simply unbeatable. I’m very excited to be part of this team shaping the market for such a dynamic company,” adds Heller.
Targeted paid search and customized campaigns for social media in a single platform is one benefit marketers get when using the Skai Infinity Suite. Through Skai, advertisers get access to innovative solutions to create, align, optimize, and manage digital campaigns – in one single platform. Moreover, Skai regularly presents state-of-the-art industry innovations – such as recently launched Infinity Tag, an upgraded conversion pixel enabling marketers to better understand the role their digital campaigns played in customer transactions.
About Skai
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Skai provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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