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Key Q1 2025 digital marketing trends

Here are some of the key digital marketing trends from Q1 2025's advertising data.


Retail media led with +21% YoY growth, and paid search followed with +11%—its best quarter in over a year. Paid social was relatively flat reflecting more selective budget allocations focused on proven performance.
Pricing remained consistent across channels. Retail media CPCs rose just +1%, search +2%, and social CPMs +5%. With volatility easing, marketers used the breathing room to optimize, test, and refine strategy.
Amazon DSP (+54%), Performance Max (+115%), and Meta Advantage+ Shopping Campaigns (+82%) continued to outpace their broader categories. These formats are driving measurable results across the funnel.
In Q1, 44% of Skai advertisers ran TikTok campaigns—up from 32% YoY—and the platform’s share of social ad spend rebounded to 12%. Despite regulatory headwinds, marketers are doubling down on its reach, engagement, and commerce potential.

The Q1 2025 Quarterly Trends Report

Discover the quarter-over-quarter and year-over-year digital advertising performance insights from Q1 2025, featuring:

  • Key metrics and trends across retail media, paid search, and paid social as 2025 begins.
  • How commerce-first advertising formats are reshaping strategy across walled gardens.
  • What stable ad pricing signals about current market conditions—and what it enables.
  • A breakdown of the top-performing tactics and emerging growth opportunities by channel.

Download the Report

Additional Quarterly Trends Resources

Stay ahead with monthly spend and pricing trends

Use the insights from our Monthly Snapshots to measure up against industry shifts and fine-tune your plans.

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