San Francisco (July 5, 2016) – Kenshoo (www.Kenshoo.com), the global leader in agile marketing solutions, today became the first independent marketing technology company to offer full support for Google’s Expanded Text Ads (ETAs). Since its initial launch in May, more than 45 advertisers in the Internet Retailer Top 1000 have deployed ETAs through Skai, with over 3.5 million ETAs served and as much as 40% of weekly keyword ad spend being used for testing and optimizing this new ad format.
Skai is the first multi-publisher technology solution capable of creating, editing, viewing, optimizing and tracking ETAs in a single native unified experience.
“Thanks to Skai’s expertise in making this transition seamless, we have been able to easily move our clients’ search budgets to Expanded Text Ads,” said Pat Hayden, Director of Paid Search at digital marketing agency Elite SEM. “Because of Skai, we are rapidly establishing, measuring, optimizing and improving our clients’ campaigns faster than the competition.”
Google’s ETAs offer advertisers more prominent headlines, longer descriptions and automatic display URL inclusion. These upgrades help “ads work harder across screens, especially for the on-the-go mobile consumer” who wants to know exactly what an advertiser is offering before tapping the ad, according to Google.
“Skai has held a close-working partnership with Google over the years. Our relationship and deep experience in search optimization have put us in position to be first to fully support ETAs for our clients.” said Paul Vallez, Skai’s VP, corporate strategy and business development. “Research and development represents nearly half of Skai’s workforce, and we continue to invest heavily in search to keep clients at the forefront of the channel and well ahead of their competitors.”
More than 400 additional advertisers have recently onboarded to Skai’s full platform support to begin testing with ETAs before the fall shopping season gets underway. These advertisers can confidently approach the shopping season knowing they are efficiently serving this latest ad type for a better customer experience.
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile and display advertising. Skai is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity and Walgreens. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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