Using Advanced Analytics to Surface 2022 Food & Beverage Trends

Against the backdrop of 2020, people have become more judicious about the food and beverages they consume—whether for health reasons, environmental concerns, economic factors or other.

For food and beverage brands, keeping up with consumers’ rapidly changing beliefs and behaviors requires the most up-to-date and thorough understanding of your market and audiences, and the trends that sway them. Former methods for acquiring this understanding—focus groups, surveys, analyzing internal or sales data—are no longer enough. Leaders are shifting to advanced analytics to understand and predict the current and future needs of their consumers.

Join Skai as they share:

• Macro and micro trends predicted to impact the food and beverage industry as we move into 2022
• How leading food an beverage brands are unearthing insights into these trends before the competition by applying advanced analytics to external data—including a real-life case study from PepsiCo
• Four key steps to successfully democratizing such insights throughout your organization