by Chris Ward, Managing Director, EU

As an essential part of most online advertising campaigns, search engine marketing can drive record results for many advertisers. As this channel continues to grow and evolve, it’s important to ensure your program is set-up for success by starting with the basics. Take a look at our step-by-step guide to see what you should be doing to effectively implement search engine marketing campaigns and ensure the desired results are levied every time.

Read the full post on