Cyber Monday brought in more than a billion dollars in sales for online retailers, but it’s not clear if the advertising and the retail industries are prepared for the increase in transactions. Sound crazy?
U.S. visits to the top 500 retail sites on Cyber Monday 2010 rose 16%, according to Experian Hitwise. The research firm estimates that search and cross-shopping strategies across a variety of retail Web sites accounted for 44% of referrals last week.