San Francisco (December 11, 2013) – Skai (, the global leader in premium digital marketing technology, announced expansion of the global reach and functionality of its phone call tracking and optimization capabilities within Skai Local. Building on its roster of current call tracking partners including Marchex, Telmetrics, CallSource, Mongoose, and Jet Interactive, Skai is adding Century Interactive, ResponseTap, Ifbyphone and Invoca to expand global coverage options.

Advertisers that drive business through phone calls use the Skai Local Call Conversion Optimization™ (CCO) solution to understand what digital marketing placements lead to a phone call and automatically reallocate budgets to the highest performing ads. The expansion of Skai’s call tracking services allows marketers to target locally and measure success in European and Latin American markets such as Spain, U.K., and Mexico.

“Tracking phone leads is incredibly important to my business,” said Howard Schnuer, Vice President of Marketing at Infogroup, the leading provider of innovative business data and marketing solutions through such brands as InfoUSA and Salesgenie. “By having call tracking integrated into Skai, I can get a comprehensive view of campaign results and more effectively optimize my budget and meet my goals.”

Through Skai Local, marketers can provision phone numbers, link calls to paid search ads, and then listen to recordings of the call all within Skai. Furthermore, marketers can generate insightful reports and leverage automated bid policies triggered by the integrated phone call tracking. For one leading auto manufacturer, the Skai Local CCO solution delivered increases in call volume up to 70% and lifts in conversion rates of 28%.

“With Skai Local, we can create trackable phone numbers on the Skai platform, and then measure hyper-local marketing efforts with extraordinary precision,” said Patrick Elverum, Chief Operations Officer at Century Interactive. “By optimizing digital marketing performance at the call level, we can continually improve results for our clients and help them get the most bang for their buck.”

“The telephone has long been the lifeblood of local marketing; integrating call tracking alongside other key performance indicators makes all marketing more accountable and optimized for performance,” said Will Martin-Gill, SVP of Product at Skai. “Continuing to expand Skai’s call tracking capabilities into new global regions ensures sophisticated marketers the world over can take advantage of the robust Skai Local capabilities.”

Visit for more information on the Skai Local Call Conversion Optimization solution.

About Skai

Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Search™, Skai Social™, Skai Local™ and Skai SmartPath™ to direct more than $25 billion in annual client sales revenue. Skai is the only Facebook strategic Preferred Marketing Developer with native ads API solutions for Google, Bing, Twitter, Facebook, and Facebook Exchange. The Skai platform delivers Infinite Optimization™ through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Skai powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, KAYAK, iREP, John Lewis, Resolution Media, Tesco, Travelocity, Walgreens, and Zappos. Skai has 18 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit for more information.

Skai brand and product names are trademarks of Skai Ltd. Other company and brand names may be trademarks of their respective owners.