San Francisco (February 3, 2014) – Skai (www.Kenshoo.com), the global leader in predictive marketing solutions, and Bright Forest Media (www.brightforestmedia.com) today announced a new case study detailing their success improving return on ad spend (ROAS) for Beyond the Rack, a private shopping club for women and men who want designer brand apparel at prices up to 80% off retail. Bright Forest Media utilized Skai to streamline the creation and management of new Facebook campaigns, including daily ad creative rotations while managing, tracking, and optimizing dozens of campaigns at scale.
Beyond the Rack sought to acquire new customers via Facebook ads at the best cost-per-acquisition (CPA) possible while improving ROAS. To do so, it needed to understand how evergreen ad creative strategies impact performance and how to improve Facebook campaign management and optimization strategies to best promote daily sales and effectively scale operations.
“Our flash-sale events offer some of the greatest deals available on designer brand merchandise, but as the name implies, these sales are for a limited time only,” said Richard Cohene, Director of Marketing and Business Development of Beyond the Rack. “We turned to Bright Forest Media’s amazing team to ensure our ad campaigns targeted the right audiences at the right times so customers could take advantage of our offers; with Skai’s help, Bright Forest delivered big time.”
After implementing new creative strategies focusing on daily deals and improved optimization, ROAS climbed steadily from 28% to more than 86% in a period of 60 days, including a month where ROAS nearly tripled, while CPA remained within the target range.
“With any social advertising campaign it’s critical to focus on audience targeting and timing to ensure relevancy for consumers, but given the unique nature of Beyond the Rack’s flash-sale offers, those parameters get amplified,” said Blake Epstein, Principal and Co-Founder of Bright Forest Media. “Skai’s industry-leading technology, and intuitive workflow allowed us to create, manage, and optimize campaigns quickly and efficiently to maintain Beyond the Rack’s pace while improving campaign success.”
“Skai’s focus has always been on delivering the best solutions for marketers; when a talented team like Bright Forest Media can deliver impressive results on challenging campaigns using Skai, we know we succeeded,” said Gary Nafus, Managing Director, Americas, for Skai. “Skai is committed to delivering advanced solutions for all forms of digital campaign management to empower our partners like Bright Forest Media and Beyond the Rack to continue to exceed their goals.”
Named the sole leader in a Social Ad Platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave™: Social Advertising Platforms, Q4 2013, Skai is a two-time winner in the Facebook Innovation Competition for the online sales category, for its Intent-Driven Audiences (IDA) and its Demand-Driven Campaigns (DDC) offerings.
Visit Kenshoo.com/Beyond-the-Rack-Case-Study to download the full case study.
About Beyond the Rack
Beyond the Rack, North America’s leading e-commerce platform, offers its 10 million members the most sought-after designer brand apparel, accessories, beauty, and home décor products at up to 80% off retail. Products are sold in the context of two-day, first-come, first-served, limited-quantity events. Members can expect up to 30 new events each day. The privately held company has offices in Montreal, Toronto, New York and Las Vegas.
About Bright Forest Media
Bright Forest Media is a full-service digital agency with a focus in paid social media.
Skai is the global leader in predictive marketing. Brands, agencies and developers use Skai’s product suite to direct more than $200 billion in annualized client sales revenue through the platform across search, social, display, mobile, and video advertising. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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