Last night, Skai was honored to receive Microsoft’s North American Technology Partner of the Year award. This distinction means a lot to us and for a number of reasons. To start, Skai both deeply values the Microsoft relationship and recognizes what Microsoft Advertising can do for our clients. We share a common quest of serving marketers with the intelligence and technology they need to deliver more engaging, relevant and useful experiences in connecting with their customers.
Also, it’s our third year in a row, and it feels good to be trusted to consistently deliver against the highest bar on the world’s most important media. For marketers and partners alike, we strive to balance both agility in innovation with reliability in driving significant, above-and-beyond value. Every single year.
I joined Skai as GM of Search earlier this year, and if I’ve learned one thing about my new family, it’s that we are always looking around the next corner. It’s deeply embedded in Skai’s DNA to be anticipating what’s about to change and figuring out how we can best prepare our clients to not only survive, but thrive amid a changing tech landscape. Search, while steady in its dominant position, is starting to shape-shift, and search marketers can’t afford to be complacent! Armed with the right combinations of technology and publisher platforms, this is a time when they can be more creative, strategic and effective than ever.
What does that mean?
It means you should expect cutting edge AI to do its job in increasing productivity many times over—automating once-tedious, manual functions, eliminating errors, getting continuously smarter and more tailored to your individual needs.
It means control. You need access to the right data and to be armed with an updated swath of measurement solutions designed with the new world order of walled gardens and consumer privacy in mind.
It means taking advantage of the full breadth of quality search inventory available and to understand the role and interplay of different publishers—because we know search behavior is fluid and agnostic.
It means elevating search as a full-funnel strategy, from awareness to conversion and everything in between—interpreting intent and meeting it with relevance at each point in the customer journey.
It means learning from other channels, like Social and Ecommerce Advertising, in order to evolve into new and emerging ad formats, using expanded visuals, dynamic creative, and even voice.
This is what Skai Search is doing.
Recognition from Microsoft last night motivates us not to rest on our laurels but to push harder and usher in this next era of capability for marketers can do with search faster. We thank them and can’t wait to do more together. Watch this space!
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