Take the Kenshoo Search Spring Cleaning Week Survey to learn just how long a full search engine advertising audit might take you and how much time we can help you save with our automated Skai Audit tool.
Happy Spring!
For search marketers, it’s a time to fully reset from the previous year and stressful holiday season and to focus on the months ahead. But before things fully kick into full speed, now is the best time to also double check their accounts to make sure that everything is set up correctly and ready to go.
That’s why Skai is celebrating Search Spring Cleaning Week to help all of the search marketers out there with some friendly prodding to make sure that you audit your accounts and confirm that everything is how it should be.
What do you check when you audit your paid search accounts?
There are a lot of settings within paid search accounts and the complexity has grown throughout the years. Sometimes there are multiple marketers in the same account and all of this activity can easily lead to mistakes or accidents—even a single wrong setting can have severe consequences.
The following are just a few of the things we’ve heard from clients recently about what they check for when they go through their accounts:
- Ad delivery and ad rotation
- Device targeting and device bids
- Network targeting
- Geolocation targeting
- Audience assignment
- Negative keywords
- Match type distribution
- Number of ads per ad group
- Tracking parameters
- Ad scheduling
- Duplicate Keywords
Read our Search Spring Cleaning Week posts and take the survey
This week, we will have search practitioners contributing to our blog on some of these auditing topics…what they are, why they matter, and even sharing some of their personal stories about dealing with some sticky situations when things went wrong.
Also, take the Kenshoo Search Spring Cleaning Week Survey to weigh in on how long it might take you to do a full spring cleaning on all of your paid search accounts.
Search Spring Cleaning Week posts
(will be updated throughout the week)
- Monday
- Search Spring Cleaning Guest Post #1 – Duplicate Keywords: Less Is More
- John Fraze, the VP of Search at Spark Foundry, takes us through why duplicate keywords is an important thing to watch in your search accounts.
- Tuesday
- Search Spring Cleaning Guest Post #2 – Match Type Segmentation Best Practices
- David Thai, VP of Paid Search for Reprise. reveals why closely managing match type segmentation is a critical part of paid search success.
- Wednesday
- Search Spring Cleaning Guest Post #3 – Device Bids
- Erik Yarnik, Director, Search & Social Advertising for Perfect Search Media explains why device bids are very important to use correctly in paid search.
- Thursday
- Search Spring Cleaning Guest Post #4 – Geotargeting Lessons Learned
- Skai’s own Desirea Calvillo, Sr. Product Marketing Manager, Search, shares an important lesson learned when it comes to geotargeting settings.
- Friday
- Search Spring Cleaning Guest Post #5 – Audience Targeting
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