In the News: Local Marketers Should Utilize Location Targeting to Win with Instagram

Instagram location targeting is a great way for local marketers to leverage the platform to reach their audiences in a precise way. Learn more about just how to do this in the Skai authored post on the LSA Insider blog.

In a recent post on the Local Search Association blog, Skai’s Sr. Product Manager of Local, Paul Zemaitaitis, directs advertisers to embrace Instagram as a local channel due to its growing reach and popularity. Localized budgets in social advertising can be a powerful tool in the local marketer’s toolbox.

Instagram location targeting opens up the social platform for local marketers

Even though Instagram is technically smaller than Facebook, Zemaitaitis explains why Instagram location targeting can be an awesome opportunity for local marketers.

“Instagram is a channel where users are connecting more frequently with brands than they do on other platforms. According to Instagram, 80% of its users follow at least one business, and they’re engaging with the businesses they follow. Instagram has a 2.2% interaction rate, far outstripping Facebook’s 0.22%. But Instagram is still a rather new channel for enterprise marketers and only being used sparingly by local marketers, which is precisely why the time is right for local businesses to leverage Instagram ads in order to get ahead of competitors.” 

Read Paul’s post on the LSA Insider blog

The article, Build Your Skills: Instagram Location Targeting for Local Marketers, provides local marketers step-by-step directions on how to use this feature. Header over the LSA Insider blog to learn more.

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