Data & Insights Archives - Page 4 of 9 - Skai

Data & Insights

The Annual Skai Hackathon Fosters Team-Building and Innovation
By Skai On March 15, 2021
What’s Going to Happen with Multi-Touch Attribution in a Cookieless World?
By Moti Radomski On February 18, 2021
The Next Wave of AI Data Analytics Will Revolutionize Marketing
By Skai On February 12, 2021
The Skai 5: Five Questions with Invoca’s Ian Dailey on Conversational Intelligence
By Joshua Dreller On February 03, 2021
Key Takeaways from the Skai Q4 2020 Quarterly Trends Report
By Skai On February 02, 2021
Marketing Measurement Cannot Be Reliant on Individual Customer Journeys: Incrementality is the Fix
By Moti Radomski On January 12, 2021
Early Online Shopping Behavior Takes Pressure (and Performance) Away from Cyber Monday
By Chris "Coz" Costello On December 03, 2020
App Marketers Searching for an iOS14 Measurement Solution Should Consider Incrementality Testing
By Yifat Soberano On December 01, 2020
Black Friday 2020: Online Ad Spending Up 2-3X Offsets the In-Store Drop
By Chris "Coz" Costello On November 30, 2020
“If I Knew Then…” Six Things Google’s Kirk Perry Would Have Done Differently
By Michelle Urwin On November 10, 2020