I joined Kenshoo in 2014 after the acquisition of Adquant, of which I was lucky to have been a founder. Now, I am heading all product-related things within Kenshoo Gaming (previously known as Adquant) and have been working on the platform for over 5 years.

My passion is to build innovative products for sophisticated advertisers and empower them with tools to take their marketing investment to the next level.

I have 4 girls (3 daughters and a wife) that are my light. Aside from them, I love sports, especially Football (not American). I was born and raised in Mexico, and the thing I miss the most about it is the food. I also happen to be an Economist by profession.