San Francisco (March 9, 2015) – Skai (www.Kenshoo.com), the global leader in agile marketing solutions, announced today an update to its Skai Anywhere mobile app, making Skai Anywhere the industry’s first app that enables marketers to manage and adjust advertising campaigns from their mobile devices.
Now, with Skai Anywhere, advertisers can access and control their advertising programs while away from their computers. Should a competitor launch a new ad campaign or adjust strategy, an advertiser using Skai and the Skai Anywhere mobile app can view and adjust their digital marketing campaigns at any time from any place through their smartphone now respond immediately from the office, an event, or wherever they may be.
“Brands and agencies have long sought the ability to optimize their campaigns in conjunction with changes in the competitive landscape and other real-time events, something that was nearly impossible to do without having access to their program at all times,” said Will Martin-Gill, SVP of product for Skai. “The updated Skai Anywhere app gives marketers the ability to react to news and events as they happen and adjust their campaigns accordingly. This flexibility ensures Skai clients can instantly capitalize on opportunities as they emerge.”
Previously, Skai Anywhere users had the ability to easily access custom reporting dashboards to view performance reports across various digital marketing assets and metrics. Through the updated app, marketers can quickly analyze campaign data, identify opportunities for optimization, and instantly make adjustments to campaigns.
“From the first time I used Skai Anywhere it became a critical tool for me to continuously monitor our campaigns and collaborate with my team for the appropriate adjustments,” said Philippe Evans, senior online marketing manager for HotelsCombined. “Adding the capability to update campaigns on the fly makes the Skai app even better.”
Among the updates to the app, Skai clients gain the ability to pause or activate campaigns and also set custom date ranges. The new app also provides improved navigation showing profile and campaign names and date ranges on all screens.
Skai Anywhere is available to Skai clients through the Apple iPhone App Store.
About Skai
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Skai is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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