Tom Affinito, VP Corporate Development @ Skai™
Who doesn’t like to open presents early?
Back to School sales are already underway, kicking off a hectic six months for retail and e-commerce marketers. In recognition of the crazy days and sleepless nights to come, we decided to let you unwrap two marketing gifts early…to put a little smile on your face and some new strategies in your campaign planning.
[Note: We wanted to give our readers some new drones, striped socks, and copies of the latest Harry Potter book too, but our webmaster wouldn’t let us stick all those items on this little web page. Boo!]
First off, the Skai elves are preparing a new e-commerce webinar next week that will cover the latest quarterly trends we’re seeing at Skai HQ, some useful tips on new ad formats for search and social, and the latest product-oriented approaches to target, re-target, and attribute in style. It launches next week, so click here to sign up today!
And secondly, a Skai client-exclusive: the launch of our 2016 Holiday Performance Program!
This program, led by our Success Advisors, is a 3-step engagement designed to fine tune your holiday marketing performance:
- We assess and review your ad format/channel/audience performance with our custom retail diagnostic
- We follow that with focused how-to educational sessions making sure your team knows how to execute the most relevant best practices
- We craft a strategic guideline document for optimal execution during the holiday season
Last year we worked with both brands and agencies on optimizing their performance during the holiday, and got some wonderful results together. (See the press release for kudos from some of our kickbutt 2015 retailers!)
So go ahead and unwrap your presents early…you deserve it! And let’s chat some more during our webinar next week!
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