Research Center
Welcome to your primary source for curated advertising benchmarks, in-depth quarterly trends analysis, valuable marketer insights and consumer research on some of the industry’s hottest topics.
Digital advertising insights giving you that quarterly edge
Get a comprehensive analysis of spending patterns, pricing trends and performance across search, social and retail media to guide budgets and inform better decisions.
Navigate the future of retail media: insights from industry leaders
This in-depth report offers exclusive insights from retail media professionals. Discover how they’re adapting and thriving in this dynamic environment.Chart your path to retail media mastery
How AI is transforming the way consumers shop
Skai’s consumer survey reveals how GenAI and agentic commerce are impacting and reshaping daily shopping behavior for each generation.
How consumers are approaching the 2025 summer deal season
A survey of 1,000 consumers reveals how economic pressure and shopping strategies shaped the biggest sales events of the summer.
Survey reveals divergent views on generative AI adoption
Skai’s survey explores a divide in consumer attitudes toward Generative AI as optimism clashes with skepticism for this emerging innovation.
An inside look at how consumers feel about the walled gardens
We surveyed 1,000 consumers to understand how they perceive and interact with walled garden media. The results might surprise you!
50% of consumers don’t remember seeing ads on Amazon…
…yet those who do are generally fine with targeted ads if they’re useful. Explore insights from 1,000 consumers sharing their true opinions on Amazon Ads.