The New App Marketing Best Practices in the Privacy Era

April 20, 2021, is a day that mobile marketers won’t soon forget. On that day, on its developer blog, Apple announced the start date of its AppTrackingTransparency (ATT) framework. Now, almost a year later, app marketers are moving forward with a new set of best practices to continue driving the performance goals of their campaigns. In this new, complimentary report from Skai, learn insider tips about how the most successful app marketers are adapting to the Privacy Era.
Read the report

The New App Marketing Best Practices

ATT was a heavy blow for app marketers who relied on this data for a myriad of uses across targeting, personalization, measurement, and optimization. 

“It was like a light went off for app marketing,” says Hawley Shpiro, Head of U.S. App Strategy at Skai. “To say that this is one of the biggest shifts ever to mobile advertising would be an understatement.”

With over 1 billion people worldwide on iPhones, this is a significant shift. While all businesses with apps were impacted, it’s the app-first brands that woke up on April 26, 2021, to find that the world had forever changed. With iPhones representing nearly half of all smartphones in the U.S., they would need to find new ways to do business on the mobile web.

Learn how app marketers have adapted in this new report.

“It was like a light went off for app marketing,” says Hawley Shpiro, Head of U.S. App Strategy at Skai. “To say that this is one of the biggest shifts ever to mobile advertising would be an understatement.”

In this complimentary Skai report, learn:

  • What we know now about the impact of Apple’s AppTrackingTransparency policy 
  • New app marketing best practices in the era of privacy
  • Why you should be maximizing the Apple Search Ads opportunity
  • Skai’s recommendation for the “data-less” future
Download the report