SAN FRANCISCO, CA – May 13, 2026 – Skai, the leading omnichannel platform for commerce media, just announced the winners of its 2026 US ShopAble Media Awards. The awards honor consumer goods brands and agencies for outstanding results achieved through Skai’s platform.
As marketing enters the age of agentic AI, brands and agencies face a new set of demands: acting on data faster, coordinating across more channels, and building the operational infrastructure to let AI work alongside human teams. This year’s ShopAble Media Awards winners distinguished themselves through rigorous, results-driven use of Skai, from deploying AI-powered diagnostics across entire agency portfolios to turning CTV exposure into a direct path to conversion. The outcomes speak for themselves.
This year’s winners:
- Code3 won the Celeste AI Pioneer (Agency) award for using Skai’s purpose-built GenAI agent across forecasting, new-to-brand analysis, reporting, and optimization to unlock hidden revenue opportunities on Amazon Ads.
- DoorDash was recognized with the Celeste AI Pioneer (Brand) award for lifting conversions 18%, reducing CPA by 22.9%, and surfacing inefficient budget allocation using Celeste AI for predictive diagnostics.
- WPP Media earned the Omnichannel Retail Media Excellence award for achieving up to 292% media efficiency for Church & Dwight, with signals from Skai’s Incremental API integration flowing automatically into media buying decisions across multiple brands and retailers.
- Opella was honored with the Commerce Data Excellence award for driving a 23% revenue lift by leveraging Skai’s Profitero+ integration to power data‑driven, real‑time bid optimization.
- Grain Group won the award for Full-Funnel Amazon Excellence (Agency) for pioneering the first sequential full-funnel architecture built on Skai’s CTV Center, delivering an 85% revenue lift and 53+ million impressions for Cambio Roasters.
- Dr. Squatch was awarded Full-Funnel Amazon Excellence (Brand) for rewiring its Amazon growth strategy with Skai, combining automation, competitive intelligence, and DSP to unlock smarter full-funnel growth.
- The Estée Lauder Companies received the Search Shopping Excellence award for using Skai’s PMax Asset Optimizer to uncover underperforming copy lines, refresh creative faster, and turn hidden inefficiencies into stronger returns.
- Elliet Ross, Marketplaces Sr. Specialist at Tinuiti, was named Skai Champion of the Year (Agency) for her commitment to continuous testing, optimizing, and helping others win while remaining curious, competitive, and always one step ahead.
- Carolyn Nagele, ECommerce & Shopper Marketing Manager at Hormel Foods, was named Skai Champion of the Year (Brand) for helping shape the roadmap, embracing new capabilities early, unlocking smarter growth with Celeste AI, and driving adoption of Competitive Insights higher by 3,000%.
“This year’s honorees show what it looks like when leading brands and agencies move from talking about AI to actually leveraging it,” said Stephanie Herndon-Rasse, Chief Customer Officer at Skai. “They brought creativity, diligence, and real strategic thinking to their work, and the results reflect that. Congratulations to the winners of the 2026 US ShopAble Media Awards for setting a new standard of excellence in commerce media.”
To learn more about the ShopAble Media Awards, visit: https://skai.io/shopable-media-awards-2026-us/
About Skai
Skai is the leading omnichannel platform for commerce media, enabling brands and agencies to connect data, insights, and execution across the world’s largest publishers and retailers. Built for the agentic era, Skai’s platform unifies planning, activation, measurement, and retail operations in a single integrated system. With its open architecture and AI capabilities, including commerce media agent Celeste AI and support for custom AI agents via its Model Context Protocol (MCP), Skai enables organizations to drive smarter decisions, greater efficiency, and improved performance across every channel.
Trusted by over 8,000 brands and agencies, such as PepsiCo, Sanofi, Estée Lauder, Publicis, Tinuiti, and WPP, Skai integrates with more than 300 publishers and retail media networks, including Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Meta, and TikTok, and is headquartered in San Francisco with nine international offices. Learn more at skai.io for more information.