SAN FRANCISCO, CA – June 18, 2026 – Skai, the leading omnichannel platform for commerce media, just announced the winners of its first-annual 2026 EMEA ShopAble Media Awards at its ShopAble in the Park event in London. The awards honor consumer goods brands and agencies for outstanding results achieved through Skai’s platform.
As commerce media enters the age of agentic AI, brands and agencies face a new set of demands: acting on data faster, coordinating across more channels, and building the operational infrastructure to let AI work alongside human teams. This year’s ShopAble Media Awards winners distinguished themselves through rigorous, results-driven use of Skai, from deploying AI-powered diagnostics across entire agency portfolios to turning CTV exposure into a direct path to conversion. The outcomes speak for themselves.
This year’s winners:
- Zenith won the Celeste AI Pioneer (Agency) award for deploying Skai’s purpose-built GenAI agent as a scalable intelligence layer across two MCCs, standardizing analysis, validating data against source systems, and quantifying the projected impact of each optimization for global hotel group Accor.
- Haleon earned the Omnichannel Retail Media Excellence award for connecting Google Paid Search to Amazon through Skai’s Amazon Attribution integration across 26 brands, lifting ROAS 26% and reducing CPA 52%.
- Unicorn Orange was honored with the Commerce Data Excellence award for rebuilding its Black Friday–Cyber Monday approach around Skai’s Advanced Automated Actions and intraday optimization, lifting ROAS 20% and click-through rate by 30%.
- Remazing won the award for Full-Funnel Amazon Excellence (Agency) for powering OMRON’s largest-ever European Amazon relaunch with Skai’s AI Dayparting and Smart Budget Navigator, growing new-to-brand sales 84% and more than doubling full-funnel purchase rates to 19% across five markets.
- Emma Carozzo, Full Funnel Campaign Manager at OmniShopper, was named Skai Champion of the Year (Agency) for making Skai a core part of how her team manages, scales, and improves retail media performance. Rather than using the platform only as an activation tool, she helped build a structured Skai operating model within the agency.
- The Retail Media Team at Opella was named Skai Champion of the Year (Brand) for the collaborative, always-learning culture behind their work, which included reviewing performance together regularly and acting on insights in real time. With this approach, they transitioned ten markets into an in-house, hub-based operating model, delivering double-digit growth in media revenue and return on ad spend.
“This year’s honorees show what it looks like when leading brands and agencies move from talking about AI to actually leveraging it,” said Stephanie Herndon-Rasse, Chief Customer Officer at Skai. “They brought creativity, diligence, and real strategic thinking to their work, and the results reflect that. Congratulations to the winners of the 2026 US ShopAble Media Awards for setting a new standard of excellence in commerce media.”
To learn more about the ShopAble Media Awards, visit: https://skai.io/shopable-media-awards-2026-emea/
About Skai
Skai is the leading omnichannel platform for commerce media, enabling brands and agencies to connect data, insights, and execution across the world’s largest publishers and retailers. Built for the agentic era, Skai’s platform unifies planning, activation, measurement, and retail operations in a single integrated system. With its open architecture and AI capabilities, including commerce media agent Celeste AI and support for custom AI agents via its Model Context Protocol (MCP), Skai enables organizations to drive smarter decisions, greater efficiency, and improved performance across every channel.
Trusted by over 8,000 brands and agencies, such as PepsiCo, Sanofi, Estée Lauder, Publicis, Tinuiti, and WPP, Skai integrates with more than 300 publishers and retail media networks, including Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Meta, and TikTok, and is headquartered in San Francisco with nine international offices. Learn more at skai.io for more information.