Global awards program recognizes Skai’s leadership in helping marketers navigate the agentic era
SAN FRANCISCO, CA – August 6, 2026 – Skai, the leading omnichannel advertising platform, today announced that it has been named “Overall AdTech Company of the Year” in the ninth-annual MarTech Breakthrough Awards. Selected from thousands of entries worldwide, the award recognizes Skai’s continued innovation and its evolution for the agentic era — helping marketers drive performance today while giving them the flexibility to determine how they adopt and build with AI.
Marketing organizations are not all approaching the agentic era in the same way. Some want AI embedded within the platforms their teams already use. Others have the technical resources to build their own agents. Many want to move further and faster but do not have the internal capabilities to create an entire agentic infrastructure from scratch.
It is Skai’s ability to support each of these paths that helped earn its recognition as “Overall AdTech Company of the Year.” Based on their agentic readiness and internal capabilities, organizations can use Skai, build with Skai, or build on Skai:
Use Skai. Teams can continue to drive performance through the Skai Platform they already know and trust, with agentic capabilities increasingly embedded into their everyday workflows.
Build with Skai. Teams with their own AI and engineering resources can connect the agents they build to Skai’s proven media capabilities through Skai MCP, without creating and maintaining separate integrations with every publisher.
Build on Skai. Teams that want to move beyond the platform but do not have the internal resources to build independently can use Skai Studio to fast-track their transformation by building, deploying, operating, and governing agents and workflows on Skai.
Skai’s approach is built on more than two decades of experience helping some of the world’s largest brands and agencies manage, optimize, and measure media across complex publisher ecosystems. Today, the Skai Platform connects planning, activation, optimization, measurement, and retail operations across more than 300 publishers and retail media networks.
“In the agentic era, marketers will increasingly move from operating software themselves to delegating outcomes to agents,” said Michelle Urwin, Chief Marketing Officer at Skai. “But every organization will take a different path to get there. We have evolved Skai to support that reality by helping teams improve performance through the platform they use today while giving them the flexibility to build what comes next. We thank MarTech Breakthrough for recognizing that approach and naming Skai the Overall AdTech Company of the Year.”
About Skai
Skai is the leading omnichannel advertising platform, enabling brands and agencies to connect data, insights, and execution across the world’s largest publishers and retailers. Built for the agentic era, Skai’s platform unifies planning, activation, measurement, and retail operations in a single integrated system. With its open architecture and AI capabilities, including support for custom AI agents via its Model Context Protocol (MCP), Skai enables organizations to drive smarter decisions, greater efficiency, and improved performance across every channel.
Trusted by over 8,000 brands and agencies, such as PepsiCo, Sanofi, Estée Lauder, Publicis, Tinuiti, and WPP, Skai integrates with more than 300 publishers and retail media networks, including Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Meta, and TikTok, and is headquartered in San Francisco with nine international offices. Learn more at skai.io for more information.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.