SAN FRANCISCO – October 17, 2024 – Skai, the leading omnichannel advertising platform specializing in walled garden media, has been positioned as a ‘Major Player’ in the IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment.[1] This report by IDC, a premier global market intelligence firm, is the first of its kind to focus on the underlying services that support retailers in building and operating retail media networks (RMNs).
While the IDC MarketScape highlights supply-side technologies supporting the setup and operation of RMNs, Skai’s inclusion as a demand-side platform for full-funnel, omnichannel retail media activation reinforces the growing importance of capturing and scaling demand in retail media. Skai empowers advertisers to leverage advanced data-driven strategies that maximize advertiser performance across multiple RMNs, walled gardens and commerce media channels.
“In order to capitalize on retail media network investments and unlock scaled and diversified ad demand, there is a greater need than ever before among retailers, brands, and agencies for innovative data-driven solutions and advanced tools,” said Gil Sadeh, President of Skai.
“We are pleased to be recognized by the IDC MarketScape, and we look forward to continuing to be a major player in driving growth for our customers and partners.”
About Skai
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints.
Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency.
Visit skai.io for more information.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
[1] IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment, Ananda Chakravarty, September 2024, IDC #US52574122