SAN FRANCISCO – October 17, 2024 – Skai, the leading omnichannel advertising platform specializing in walled garden media, has been positioned as a ‘Major Player’ in the IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment.[1] This report by IDC, a premier global market intelligence firm, is the first of its kind to focus on the underlying services that support retailers in building and operating retail media networks (RMNs).
While the IDC MarketScape highlights supply-side technologies supporting the setup and operation of RMNs, Skai’s inclusion as a demand-side platform for full-funnel, omnichannel retail media activation reinforces the growing importance of capturing and scaling demand in retail media. Skai empowers advertisers to leverage advanced data-driven strategies that maximize advertiser performance across multiple RMNs, walled gardens and commerce media channels.
“In order to capitalize on retail media network investments and unlock scaled and diversified ad demand, there is a greater need than ever before among retailers, brands, and agencies for innovative data-driven solutions and advanced tools,” said Gil Sadeh, President of Skai.
“We are pleased to be recognized by the IDC MarketScape, and we look forward to continuing to be a major player in driving growth for our customers and partners.”
About Skai
Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta and more.
For over a decade, Skai has earned trust from notable brands such as HP, DoorDash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and has eight international locations.
Visit skai.io for more information.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
[1] IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment, Ananda Chakravarty, September 2024, IDC #US52574122