Nicole O’Connell needed to reduce the cost per lead for search campaigns at Loyola University. While the model might not work for all companies or organizations, the case study explains how she accomplished the task with help from a team at WSI Digital Marketing who restructured all search marketing campaigns, using Skai Editor and Keyword Tool, adding thousands of new keywords before implementing Skai’s cost-per-action (CPA)-based bid policies.
Read more at Mediapost.com
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