Voice activated mobile application optimizes search, social, and online advertising campaigns

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San Francisco (April 1, 2012) – Skai (www.skai.io), a global leader in digital marketing software, today released Ken Shoe, a revolutionary new mobile application for managing online advertising campaigns.

Named after Ken, the First Acting Skai Executive (F.A.K.E.), and portrayed by flippant footwear, Ken Shoe is literally a marketer’s dream. Upon vocal instruction, Ken Shoe will walk through all the tasks needed to optimize ad campaigns across search engines, social networks, and other digital marketing channels.

“With Ken Shoe, my campaigns are finally on solid footing,” said Barbie Dolly, chief inanimate officer at Marketers ‘R Us. “You might say Ken Shoe is my digital marketing sole-mate.”

The algorithms powering Ken Shoe are calibrated to disregard any actions that could potentially harm campaign performance. For example, if an individual tells Ken Shoe to raise bids on paid search keywords with poor converting landing pages, the app will shoo away the command. While in beta, some users found this feature to be off-putting but eventually grew to appreciate Ken Shoe’s shoos.

“Ken Shoe is a great step forward for our clients and I’m sure everyone will get a kick out of him,” said Yoav Izhar-Prato, co-founder and CEO of Skai. “We have a number of amazing features in the pipeline but cannot yet disclose what else is coming down Ken Shoe’s chute.”

Ken Shoe is now available for download by marketers with their heads in the cloud.

About Skai

Kenshoo is a digital marketing software company that enjoys making April Fools jokes while engineering technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Skai powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 190 countries, Skai clients include Annalect, Barnes & Noble, CareerBuilder, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.

Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.