“Skai continues to impress us with its innovative product suite and strong customer support,” said Robert Murray, iProspect CEO. “With Skai under the hood, iProspect teams will be more efficient in managing workflow and more effective in campaign optimization, ultimately leading to better performance for our clients.”
iProspect, part of the Aegis Group, a leading global digital performance agency, has managed campaigns through Skai for more than two years and achieved strong results for its clients. Using Skai Search, for example, iProspect delivered a 58 percent increase in ROI quarter-over-quarter for a leading retailer’s largest campaign. iProspect was also an early adopter of Skai Social, using the product to achieve a 71 percent lift in direct ROI from Facebook ads for a leading apparel manufacturer. This new agreement paves the way for stronger global integration and unique co-developed solutions.
“iProspect is very sophisticated in its approach to digital performance,” added Yoav Izhar-Prato, Skai CEO. “By combining the talents of iProspect’s people with Skai’s engineering core, we can create huge advantages for blue chip advertisers.”
iProspect and its clients have seen tremendous value in newly-released Skai solutions such as Skai Editor, a desktop application for SEM management, and Skai RealTime Campaigns, an automated tool that updates search ads dynamically based on real-time inventory and merchandising. As part of this partnership, iProspect will beta test future Skai product releases and help guide user-experience enhancements.