Infinity Tag captures better, more granular insights to help agile marketers improve cross-publisher campaign performance
San Francisco (January 19, 2016) – Kenshoo (www.Kenshoo.com), the global leader in agile marketing, today announced its new Infinity Tag, an upgraded conversion pixel enabling marketers to better understand the role their digital campaigns played in customer transactions. Agile marketers using Skai’s™ Infinity Suite can now optimize their digital marketing campaigns with a level of insight unparalleled from other industry solutions. Infinity Tag elevates campaign performance by moving beyond currently accepted key performance indicators (KPIs) like total revenue to more granular conversion and attribution insights that inform and improve optimization strategies.
Among the new Infinity Tag capabilities, marketers can now:
- Track and report on all relevant data at the time of conversion, not just revenue and margin, but number of items in cart, new or returning customer, or the category of the purchase
- Create new conversion metrics to optimize and report on, such as revenue from new vs. existing customers
- Significantly improve attribution by defining which conversion fall within/without the goals of the campaign
“The Infinity Tag is a significant step forward in solving some of the most difficult attribution and optimization challenges,” said Will Martin-Gill, chief product officer for Skai™. “Agile marketers using Skai™ now have the ability to better understand the actual incrementality of their marketing programs and optimize on specific business goals.”
For example, a retailer’s campaign on Google and Facebook intended to sell running shoes could generate clicks leading to purchases of neck ties. Marketers can now track how much of the revenue generated by the campaign came from sales of running shoes vs. non related items, enabling corrective actions for optimizing the campaign to better drive consumers toward the specific goal.
“Many Skai™ advertisers are also excited about using the Infinity Tag’s capabilities to manage and boost their co-op advertising,” said Martin-Gill. “A retailer may receive advertising dollars from a manufacturer of a product they sell to create an additional campaigns to boost promotion of the product; the retailer can now share campaign performance details with the manufacturer regarding driving sales of the products compared to other items on the retailer’s site. As the retailer optimizes to drive better performance, they can make the case for more co-op dollars from the brand.”
“If multi-touch attribution was an evolution from last touch, Skai’s™ Infinity Tag is the next leap,” said Christine Bensen, SVP, Media of iCrossing. “The Infinity Tag provides the granularity we’ve been craving to better understand the nuances of each and every customer conversion; with this information in hand, we can better deliver the exact ad at the exact moment it will have the greatest impact.”
Click here to learn more about Skai’s™ Infinity Tag.
Skai™ is the global leader in agile marketing. Brands, agencies and developers use the Skai™ Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Skai™ provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Skai™ powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai™ clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai™ has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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